EMIRATES GENERAL TRADING L.L.C.

COMPANY PROFILE CONTENTS PAGE

A. INTRODUCTION 1

B.COMPANY DATA 2

C.STRUCTURE 3

D. INFRASTRUCTURE 4

E. PRODUCT LINES 5

F. FUTURE PLANS 6

INTRODUCTIONThe Story Unfolds...

1979 –

History Dates Back…

1987 –

Present Scenario…

2012 –

Our Beloved Father and Founder of this organization Mr. Bhagwandas Pagarani started a trading company as early as 1979 which is now known as AL RAS EMIRATES General Trading L.L.C. From Time Management to Business Ethics and Social Responsibility, all were indulged in the right manner to set the principles on which the company stands today.

Opening of the first wholesale showroom in the ALRAS area which boasts the biggest wholesale market in the U.A.E. by the name of “Al Ras Cosmetics Trading L.L.C.” In 1989, a new Bigger showroom opens up in the heart of the cosmetics wholesale market near Deira Gold souq and makes a mark in the neighbouring GCC countries with its innovative product lines. In 2001, AL Ras started it’s own towel factory in India by the name Vivek Impex, more commonly known as TRIDENT setting a new trend of direct supply chain from factory to retail concept. In 2008, the company got its name transformed into “AL RAS EMIRATES General Trading L.L.C.” purely meaning Head of the Emirates. This change was brought in to introduce a revolution in the retail segment by the introduction of the theme “BED-BATH-N-LIVING”.

Today, AL RAS EMIRATES, standing for its reputation for its wide angled and well focussed innovative and price worthy product lines, is highly ranked among all its customers. Our Management is proud to serve over 270 stores all over the Middle East and still growing. More than the pride, it is the satisfaction that spreads to those 52 million deserving consumers for whom our brands are synonymous with Quality and Price.

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COMPANY DATANAME:- AL RAS EMIRATES GENERAL TRADING L.L.C.ADDRESS:- Head Office - Shop No.1, 2, 3 Al Rolla Bldg, Rifaa – BurDubai

Tel.: +971 4 3551880 ; Fax: +971 4 3515345 ; P.O.Box: 7546 Logistics & Accounts - W/H No.3, 4, 5 Industrial 18, Near Sharjah University – Sharjah

Tel.: +971 6 5453770 ; Fax: +971 6 5453771 / 2 Website - Lifefashionme.com Email - alras@emirates.net.ae Human Resource - 50 + Regional Spread - 270 + Stores all across Middle East

Sister Concerns:- AL BALOR SUPERMARKET L.L.C. - U.A.E.FLORINA TEXPORTS PVT. LTD. - INDIAVIVEK IMPEX ( T R I D E N T ) - INDIAATLANTIS EXPORTS LIMITED - CHINA

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STRUCTURE

Production Stages -From Raw Material to Finished Product, management is continuously involved at every level of production activity.

Transit and Logistics -Only reputed transporters are used to make sure the quality is maintained while the goods are in transit and stored in hygienic conditions.

Merchandise & Customer Appeal -Plano grams are made for each store before the final display so that all basic aspects of ideal display such as colour coordination, eye contact and security issues are well taken care of.

“MANAGEMENT TO THE CORE” has been the company policy ever since its inception. This helps every management personnel to be deeply involved into its activity segment thereby resulting in higher efficiency leading to best quality control and better levels of economy.

Managing Director :- OMKUMAR BHAGWAN PAGARANITel. : +971 4 3551880 ; Fax: +971 4 3515345 ; P.O.Box: 7546Cell.: +971 50 6510695

Email - omm@emirates.net.ae

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INFRASTRUCTUREThe Management of AL RAS EMIRATES General Trading L.L.C. has always believed that the real strength of every company relies on it’s quality work force. Thus, investing and building up on the standard of living of every personnel is the centre of every decision. “Heal the World, Make it a better place, for you and for me and for the entire universe… - Michael Jackson” is the true depiction of the role played by the group. Thus making sure, that, from manufacturing to the end user, everyone is a WINNER .

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PRODUCT LINES

• BED- BED LINEN- RUGS & MATS

• LIVING- TABLE- HOME DÉCOR- KITCHEN WARE- CLEANING PRODUCTS- FURNITURE- FOOTWEAR- PARTY & DECORATIONS- SEASONALS

• BATH- TOWELS- ACCESSORIES

BRANDS: BLOR - JAPAN COAL - PAPSTAR - STYLE - DIVEENA’S - ALRAS - TRISHI - KASSINO-ITALY - SOLINGEN

Quality Policy: SGS Test Reports – Taiwan ; TUV Rheinland – Taiwan ; SGS Test Reports – Malaysia for CE Compliancy and Gulf Conformity Certificates.ISO 9001 : 2008 ; Oeko-Tex Standard 100 for Test Reports in the Textile related articles.

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FUTURE PLANS• Human

Resource Development

- Through various training programmes

- Counselling for social and moral behaviour

- Health related attributes

• Educational Benefits

- Investing into the educational fields for the ideal upbringing of growing children who will be the future planners and decision makers of the Group

• Educating Consumers

- Through various media channels

- Through eye catching and eco friendly packagings

• Logistics Expansion

- Building State of the Art Logistics facility in the heart of Dubai in the Ras-Al-Khor area for easy access to all the parts of UAE.

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