AirWays Global Pricing Objectives and Pricing Strategy

Promote a positive company portrayal to current and prospective clients, investors and employees.

The understanding of the competitionThe likely attitude of the Frequent Flyer Program members at the time of the events

Using the South University Online Library resources, complement your understanding of the competitive environment.

In addition, propose a pricing strategy that AirWays should follow in the presentation. Explain why AirWays should follow your pricing strategy. Justify your pricing strategy

using appropriate examples and reasoning.The presentation should have a minimum of ten slides. The information on each slide

should be described in the Notes section of the presentation.On a separate page, cite any sources using the APA format.

Save your presentation as SU_MBA6011_W6_A2_LastName_FirstInitial.ppt.

Pricing Objectives Include:Locate prospective clients and make them new clients. Satisfy and keep the current clients that the company already has. Win back past clients which may have gone to other companies. Keep the costs of marketing and client service low and make sure that they are cost productive.

“To the ensure optimal customer satisfaction by providing friendly and relevant flying products, prices and service, in a smart and safe environment for all passengers in the airlines

industry, and regain lost customers trust in a competent manner through training, evaluation, and attitudinal

awareness, within the two years”

Pricing Strategies

• A Customer Service Satisfaction Survey should be incorporated to ensure best results

Post purchase behavior follow up is something that should take place as the passengers leave the plane, as well as through email, phone calls, direct mailing and other campaigns, surveys and questionnaires. It may also be wise to have customer

satisfaction survey available on the flights as well because the passenger usually has a lot of extra time and could probably be more likely to fill out the survey then rather than when they are busy after their flight

While the customer checks in for the flight, then goes through the terminal at the airport as well as the gates and security checks, the airlines’ CSR’s should always be friendly, knowledgeable and efficient as well. This will help to ensure that when the

customer reflects back upon its interaction with the airline, that they would have positive thoughts regarding the choice they made

CSR gives customer receipt and flight confirmation details including all safety, security, baggage details & information

CSR asks if they can help further CSR warmly thanks customer and wishes them a good day

CSR suggests flight schedule, price, comfort level & requests feedback from customer

CSR completes transaction CSR receives cash, check, credit card or other payment

CSR warmly greets customer, asks for the customer’s name, as well as how they may help the customer

CSR listens to customer CSR determines best flight options and informs customer

Customer Service Representative (CSR)

Receives call Receives Email

Assignment 2: Final ProjectYou will propose a pricing objective and a pricing strategy for AirWays Global

based on the information gathered from the following:The case study

The understanding of the competitionThe likely attitude of the Frequent Flyer Program members at the time of the

eventsUsing the South University Online Library resources, complement your

understanding of the competitive environment. Create a Microsoft PowerPoint presentation that consists of a compilation of the Final Project

works completed in the first five weeks.In addition, propose a pricing strategy that AirWays should follow in the

presentation. Explain why AirWays should follow your pricing strategy. Justify your pricing strategy using appropriate examples and reasoning.

The presentation should have a minimum of ten slides. The information on each slide should be described in the Notes section of the presentation.

On a separate page, cite any sources using the APA format.Save your presentation as SU_MBA6011_W6_A2_LastName_FirstInitial.ppt.

Meet the new Director of Airways’ Customer Service Support Team: (insert mirrors on faces)

 

You are our new Director… Our customer support service team plans with the mindset that it is our customers that

control Airways' direction!”

Assignment 2: Final ProjectYou will propose a pricing objective and a pricing strategy for AirWays Global

based on the information gathered from the following:The case study

The understanding of the competitionThe likely attitude of the Frequent Flyer Program members at the time of the

eventsUsing the South University Online Library resources, complement your

understanding of the competitive environment. Create a Microsoft PowerPoint presentation that consists of a compilation of the Final Project

works completed in the first five weeks.In addition, propose a pricing strategy that AirWays should follow in the

presentation. Explain why AirWays should follow your pricing strategy. Justify your pricing strategy using appropriate examples and reasoning.

The presentation should have a minimum of ten slides. The information on each slide should be described in the Notes section of the presentation.

On a separate page, cite any sources using the APA format.Save your presentation as SU_MBA6011_W6_A2_LastName_FirstInitial.ppt.

Assignment 2: Final ProjectYou will propose a pricing objective and a pricing strategy for AirWays Global

based on the information gathered from the following:The case study

The understanding of the competitionThe likely attitude of the Frequent Flyer Program members at the time of the

eventsUsing the South University Online Library resources, complement your

understanding of the competitive environment. Create a Microsoft PowerPoint presentation that consists of a compilation of the Final Project

works completed in the first five weeks.In addition, propose a pricing strategy that AirWays should follow in the

presentation. Explain why AirWays should follow your pricing strategy. Justify your pricing strategy using appropriate examples and reasoning.

The presentation should have a minimum of ten slides. The information on each slide should be described in the Notes section of the presentation.

On a separate page, cite any sources using the APA format.Save your presentation as SU_MBA6011_W6_A2_LastName_FirstInitial.ppt.

Pricing Objective and Strategy for AirWays Global

based on the information gathered from the following:The case study

The understanding of the competitionThe likely attitude of the Frequent Flyer Program members at the time of the

events

Using the South University Online Library resources, complement your understanding of the competitive

environment. Create a Microsoft PowerPoint presentation that consists of a compilation of the Final Project works completed

in the first five weeks.In addition, propose a pricing strategy that AirWays should

follow in the presentation. Explain why AirWays should follow your pricing strategy. Justify your pricing strategy using

appropriate examples and reasoning.

Assignment 2 Grading CriteriaMaximum Points

Created a Microsoft PowerPoint presentation by compiling Final Project works completed in the first five weeks.20

Proposed a pricing strategy that AirWays should follow.10

Explained why AirWays should follow your pricing strategy. Justified your pricing strategy using appropriate examples and reasoning. 10

Correctly described the information on each slide using the Notes section. 10

Presented a structured document free of spelling and grammatical errors. 5

Cited sources correctly using the APA format. 5

Total: 60

You will propose a pricing objective and a pricing strategy for AirWays Global based on the information gathered from the following:

The case studyThe understanding of the competition

The likely attitude of the Frequent Flyer Program members at the time of the events

Using the South University Online Library resources, complement your understanding of the competitive environment.

In addition, propose a pricing strategy that AirWays should follow in the presentation. Explain why AirWays should follow your pricing strategy. Justify your pricing strategy using appropriate examples and reasoning.

The information on each slide should be described in the Notes section of the presentation.

On a separate page, cite any

sources using the APA format.

Assignment 2: Final ProjectYou will propose a pricing objective and a pricing strategy for AirWays Global

based on the information gathered from the following:The case study

The understanding of the competitionThe likely attitude of the Frequent Flyer Program members at the time of the

eventsUsing the South University Online Library resources, complement your

understanding of the competitive environment. Create a Microsoft PowerPoint presentation that consists of a compilation of the Final Project

works completed in the first five weeks.In addition, propose a pricing strategy that AirWays should follow in the

presentation. Explain why AirWays should follow your pricing strategy. Justify your pricing strategy using appropriate examples and reasoning.

The presentation should have a minimum of ten slides. The information on each slide should be described in the Notes section of the presentation.

On a separate page, cite any sources using the APA format.Save your presentation as SU_MBA6011_W6_A2_LastName_FirstInitial.ppt.

NameAddress

CitySTZip

PhoneEmail

Frequent Flyer #Months As Member

Average Annual FlightsFlights This Year

Total FlightsThis Years Miles

Total Miles

Airways’ Most Valued Guest

Be sure to fill this out and make the most of every opportunity to receive perks and privileges from Airways’ Global. We not only value you, but we reward you for trusting us with your traveling plans.

SpecialReferences:

Perreault, W.D., Cannon, J. P., and McCarthy, E. J.; 2010. Essentials of Marketing: A Marketing

Strategy Planning Approach, 12th Edition. New York, NY. McGraw-Hill Learning Solutions.

Perreault, W.D., Cannon, J. P., and McCarthy, E. J.;. Marketing Plan Coach, 17th edition,

Retrieved from: http://www.mhhe.com/business/marketing/Perreault17e/marketing_coach/

LA/DetailedOutline.htmlSouth University Online Lecture, Strategic Marketing Class, week 3; Retrieved

from: http://myeclassonline.com/

South University Online, Instructor Cliff ButlerStudent, Scott Brown

AIRWAYS GLOBAL