Building Engagement:

Marketing & Communications

• Engage all alumnae for the purpose of connecting them to the College and to one another.

• Stay relevant and target audiences strategically—according to life stages, class affiliation, regions, interests, etc.

• Support organic alumnae initiatives to meet their needs in a rapidly changing world.

2

3

Alumnae AssociationCONSTITUENCIES

Generations & Social Media

Source: Edudemic, 2013

Source: Edudemic, 2013

Generations & Cell Phones

6

Geography & Internet

Source: Internet World Stats

• Marketing and communications: print, electronic, website, video, social media

• Volunteer boards and committees

• Reunion, classes, clubs, and special interest groups

• Events worldwide and on campus

8

9

Social Media & Women

Source: Pew Research Center

A Look at Reunion 2013

Class Websites

Classes and Social Media

Resources