Aldi supermarket – impacts of marketing practices and strategies on consumer products

{Research Project}

Aldi Supermarket – Impacts of Marketing

Practices and Strategies on Consumer

Products

1http://hndassignments.co.uk/

{Table of Content}

•Introduction

•Literature Review

•Agreed Specification andProcedures

•Record and collate relevantdata where appropriate

•Research Question

•Different research evaluationtechniques

•Action plan & Gantt chart

•Analysis of Questionnaireresults

•Recommendations

•References


{Introduction}

Aldi supermarket is dealing in the consumer productsand attaining a leading position in the market. Theymake effective sales with the help of their effectivemarketing strategies and practices as they make theircustomers aware about their products with the use of it.They chose adequate marketing strategy for the purposeof performing marketing practices and promote theirproduct within their respective market. Customers getadequate information or knowledge about the productwith the help of marketing. There are different kinds ofmarketing strategies are available and Aldi supermarketmakes use of their favourable marketing strategy


{Literature Review}Marketing is the process of building adequate level of communication among

company and their customers. It get utilised in order to increase the brand value

and helps in raising the company value as well as products in the mind of their

respective customers.

Benefits of marketing:

•It helps in making customers aware about the product

•It helps in sharing the information related to the product with their customers.

•It helps in increase in sales

•It helps in revenue earning capacity of the organisation

•It helps in increase in their profitability

•It leads to increase in the loyal customer base.

•It helps in promoting their product in their respective market.

•It helps in sustaining their competitive advantage among their competitors


{Agreed Specification and Procedures}Primary data:

•The set of data gathered first time from the market with the help ofquestionnaire or interviews or any other methods.

•This data is fully raw and can’t be utilised directly for the purpose ofresearch study.

•It demands proper and effective analysis in order to make it useful.

•This data is gathered with the use of set of questions or questionnaires fromthe primary market.

•Due to these factors this data is termed as primary data.

Secondary Data:

•The set of information already collected, analysed, evaluated and utilised tomeet the objectives or extract adequate information in order to evaluatemeasures.

•This data is not raw and having adequate quality information in it and dueto these factors this get termed as secondary data.

•There are lot many sources available in order to gather the secondaryinformation such as books, journals, articles, reports and informationavailable on websites.


{Record and collate relevant data where appropriate}

With the help of below questionnaire effective data is gathered from target market.

S. No. Questions Strongly agree Agree Neutral Dis-agree Strongly

Disagree

1. Brand name influences the sales of Aldi supermarkets

2. Aldi supermarkets render variety of products in order to

meet out their customer’s needs.

3. Prices of products are reasonable

4. Products effectively target customers with the help of

distribution channels

5. Marketing helps in promoting their products.

6. Marketing make their customers aware about their

products.

7. There is no impact put over the sales of Aldi

supermarkets with the effect of marketing.

8. Promotional activities are the part of marketing helps in

promoting their product within their market.

9. Customers didn’t get aware about their products even

after marketing activities.

10. With the help of effective marketing strategies they

become effective in order to improve their sales.6http://hndassignments.co.uk/

{Research questions}

The set of research questions isprepared in order to make extraction ofrequired set of information. Below areresearch questions such as: -

•Is marketing strategies helps inincreasing awareness amongcustomers?

•Is sales get increase with the effect ofthe marketing strategies?

•Is company as well as customers getimpacted positively with the effect ofmarketing strategies?


{Different research evaluation techniques}

•Systematic peer review: Peers are consults in order to gather the

information from them in the form of their review and comments.

This technique requires number of humans as they help out in getting

reviews and making analysis over it in order to extract adequate level

of information from it.

•Surveys evaluation technique: When researcher makes use of

survey program for the purpose of gathering data then this technique

get utilised in adequate manner in order to analyse the gathered data.

•Biliometric analysis: The information available among the articles,

reports, journals or over websites get analysed for the purpose of

extracting the required information in adequate manner.

•Case study analysis: Numerous Case studies are available related

to one topic and for extracting required and useful information out of

it researcher need to make analysis of them.8http://hndassignments.co.uk/

{Action plan & Gantt chart}

Activity log Explanation Time required in weeks

A Perform ground research and select adequate research topic. 2

B Perform all necessary activities such as targeting, documentation

and getting approvals.

4

C Gather data, arrange properly and make analysis of it. 4

D Present data and make effective report out of it. 1

E Make conclusion, recommend and submit it to authorised body. 2

Activity Time Interval Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11

A 2 weeks

B 4 weeks

C 4 weeks

D 1 week

E 2 weeks


{Analysis of Questionnaire results}•Brand name of Aldi supermarket effectively increases the level of their sales

•Aldi supermarket renders lots of variety of products in order to meet out theircustomers’ needs and wants

•Products rendered by Aldi supermarket is having reasonable prices

•With the help of effective distribution channels it become easy to target therelevant customers and render them their desired products

•Product gets effectively promoted within the market with the use of marketingpractices

•In marketing Aldi supermarket share the features of the product and this activityhelp them in getting adequate level of information related to the product


{Recommendations}

•Marketing is the continuous process so Aldi need to make marketing for

their products and services in effective manner.

•Aldi need to focus over customers needs and wants in order to increase

their market share.

•Aldi need to emphasis over the effective marketing strategy in order to

perform marketing practices.

•Aldi target the consumers for their marketing in order to make them

aware about their consumer products.

•As the time changes they need to introduce innovative ways to promote

their product.

•For marketing purpose they need to follow all available measures such as

offline marketing as well as online marketing.

•They also make use of their store walls in order to promote their product

by pasting wallpaper or poster over it in order to make their customers

aware about it 11http://hndassignments.co.uk/

{References}•Ball, K., McNaughton, S.A., Mhurchu, C.N., Andrianopoulos, N., Inglis, V., McNeilly, B., Le,

H.N.D., Leslie, D., Pollard, C. & Crawford, D. 2011, "Supermarket Healthy Eating for Life (SHELf):

protocol of a randomised controlled trial promoting healthy food and beverage consumption through

price reduction and skill-building strategies", BMC public health, vol. 11, no. 1, pp. 715-715.

•Bolotova, Y.V. & Novakovic, A.M. 2012, "The Impact of the New York State Milk Price Gouging

Law on the Price Transmission Process and Supermarket Pricing Strategies in the Fluid Whole Milk

Market", Agribusiness, vol. 28, no. 4, pp. 377-399.

•Browne, S., Sharkey-Scott, P., Mangematin, V., Lawlor, K. & Cuddihy, L. 2014, "Adapting a book to

make a film: how strategy is adapted through professional practices of marketing middle

managers", Journal of Marketing Management, vol. 30, no. 9-10, pp. 949-973.

•Dodds, M.A. 2015, "Foreign Corrupt Practices Act cases impact sport marketing strategies", Sport

Marketing Quarterly, vol. 24, no. 4, pp. 258.

•Fifield, P. 2012;1998;, Marketing Strategy, 2nd;2; edn, Taylor and Francis, Saint Louis.

•Gonzalez-Lafaysse, L. & Lapassouse-Madrid, C. 2016, "Facebook and sustainable development: a

case study of a French supermarket chain", International Journal of Retail & Distribution

Management, vol. 44, no. 5, pp. 560-582.

•Habib, M., Pathik, B.B. & Maryam, H. 2014, Research methodology - contemporary practices:

guidelines for academic researchers, 1st edn, Cambridge Scholars Publishing, Newcastle upon Tyne,

UK.



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Aldi supermarket – impacts of marketing practices and strategies on consumer products