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15 Fresh Lead Generation Tips That Work
By Brian Offenberger CeM, CSMAMay 21, 2015Alarm Funding Associates Annual Meeting
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Today’s Objective
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Meet Brian Offenberger
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Industry Involvement
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Featured By
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# 1 - Cause Marketing
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Brake Masters Example
“Put a Brake on Breast Cancer”
10% of all brake jobs to YWCA
Record sales + $500,000 FREE Publicity
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Cause Marketing Tips
• Look for an aggressive promotional partner with a logical tie in to your business (police, fire, women’s shelter, community hunger, schools, road enhancements, elderly)
• Promote it in all your marketing, including press releases and all marketing collateral.
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# 2 - Top Search Engine Rankings
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Prospects & Customers Are Online
87% of US population is connected to the internet (UN Population Division)
91% of those with internet access use search engines (Marketing Profs)
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Free Report
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# 3 - Why You Over the Other Guy
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Everyone Has Competition
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How Are You Different
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# 4 - Joint Venture Marketing
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# 5 - LinkedIn Advanced Search
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# 6 - Convey Trust
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Importance of Trust
“The minute we took Brian's suggestion to add the logos of
company's we worked for to our website, our leads TRIPLED.”
Edward Stevens | National Security Service
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# 7 - Responsive Design Website
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# 8 - Facebook Ads
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Facebook Advantages
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# 9 - Use Webinars
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# 10 - Use Email
Transactional Newsletters
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Why Email?
For every $1 spent, $44.25 is the average return on email marketing investment. - EmailExpert "[Infographic] 10 Must Know Email Marketing Stats 2014" (2014)
73% of Females look at email (Listrak 2014)
71% of Males read email (Listrak 2014)
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Transactional
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Get My Newsletter
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# 11 - Train Your SalespeopleSearch Engines
Voice Mail
Text Messaging
Digital Collateral
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# 12 - Call to Action Statements
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# 13 - Leverage LinkedIn Groups
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# 14 - Google Ads + Remarketing
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# 15 - Join a Networking Group
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Read my Column in SDM Magazine
Monthly starting June 2015
Sales Best Practices
Ideal for Company Owners, Sales Directors, Sales Managers, Salespeople
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Connect with Me On LinkedIn
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Free Mini Marketing Plan
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How to Reach Me
• Toll Free: (877) 837-8803• Fax: (602) 412-3663• Local: (602) 412-3168
• Website: www.RightOn-NoBull.com• Email: [email protected]• Facebook: https://www.facebook.com/RightOnNoBull• Address: 5530 East Beck Lane,
Scottsdale, AZ. 85254
