Aias Grass Roots 2016

AIAS GRASSROOTS 2016

10 Secrets of a Great Portfolio Website

Rob Rozicki


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56% of all hiring managers are more impressed by a candidate’s online portfolio than any other personal branding tool


Before you begin clarify and set your website goals.


Please Hire Me WebsiteFocuses on getting you a job. If you are actively searching for a job then the current goal of your portfolio is to get hired. In this type of portfolio you can target the work you show to the type of company you want to work for.


The Reputation Building WebsiteFocuses on building your name in the industry and online. This may take the form of an showcase.


The Networking Portfolio WebsiteFocuses on building relationships. There are many networks that have excellent portfolio building tools. They have some advantages to placing your portfolio on their website. Chiefly among them is to leverage the site space for networking.


The Sales Generation PortfolioFocuses on keeping a flow of work always coming in the door. The goal here is to generate leads. And move potential customers through your sales channel.


Now choose the technology for your portfolio.


Choose your web design adventure. Dipping my toes in I’m all in Make it easy I’m committed

Free $5-$50 per month

$10 - $100 per month hosting

costs

Loss of Friends + hosting costs


10 secrets of a great portfolio website


1. Create & Highlight Your LogoYour logo is usually the first thing a user sees. In the Western world, we read from left to right, top to bottom, so it makes sense to put your logo in the top left of your website so that users can immediately identify who owns the website.


2. Create a TaglineThe right tagline provides a clear message of what your brand is all about.

•  Start with your brand promise

•  Show personality•  Make them read it twice•  Draw on emotion or

action•  Get inspired


3. Create a PortfolioIn today’s online marketplace there’s just no way around it. Potential clients or employers will expect to be able to view previous work online.

•  Categorize your work•  Use high quality images•  Link to real projects•  Make sure it navigates

well•  Keep it up-to-date


4. Highlight Your SkillsYour tagline summed up what you do, but you’ll want to go into a bit more detail here about each of your specific skills.

•  Highlight your Design talent

•  Engineering ability•  Social awareness•  Business aptitude•  Work experience


5. Get Personal with About MeLet people see the man or woman behind the website. Share your background, where you came from, what you’re passionate about, etc.

•  Know who you’re talking to•  Don’t just lead with the facts•  Share your values.•  Show yourself•  Tell the story of your journey•  Tell people how you can help them•  Demonstrate how you’ve provided

solutions for others•  Give a sense of what it’s like to work

with you•  Don’t make it all about you


6. Contact FormsA potential employer or client has browsed your website, is impressed with your portfolio and can see who you are. Now they want to contact you.

•  It’s more convenient for users

•  It’s more secure•  It guarantees that you’ll

receive the message•  It helps you get more

information


7. Start a blogA blog is always a good idea. Blog about your area of expertise; show you know what you’re talking about. It will help promote you and prevent your website from lying static.

•  Eye catching titles and headlines

•  Open with bang!!•  Use engaging images•  Proper post segmentation•  Social media friendly•  Use your own voice•  Use a call-to-action


8. Create a Call-To-ActionYour portfolio should have a call to action, a “Next step.” The best way to accomplish this is with a button that is clear and stands out from the rest of the page.

•  Have multiple CTAs•  Put CTAs on every

page•  Make CTAs prominent


9. Link to Your Social ProfilesNow that people have an interest in you and your work, encourage them to follow you on other websites.


10. Have Fun"Be yourself - everybody else is already taken." - Oscar Wilde

•  You'll graduate from school•  You'll switch jobs.•  You'll move cities, even

countries •  Your career ideas may evolve•  Your whole life path may

change once or twice•  But amidst all these changes,

your website remains a way to express yourself freely and truthfully


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Thanks For Your Attention

Contact MeRob RozickiEmail: [email protected]: +1 347 419 2764Web: www.domains.archi

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