Ahmedabad final ppt

Ahmedabad, The capital of Gujarat

• Ahmedabad (also called Amdavad)

• Former capital of Gujarat• Originally known as Karnavati.• The city is rich in culture and

people are known to be very kind and friendly.

Location: Situated on he dams of river

Sabarmati. Also called as the “Manchester of

the east”.

An Introduction

• Indian independence Movement developed its roots in the city

• Mahatma Gandhi established two Ashrams• Kochrab Ashram• Sabarmati Ashram• Gandhi initiated the Salt Satyagrah from

Ahmedabad by embarking from his ashram on the Dandi Salt March.

History

• Lakes– Kankaria Lake– Chandola Lake

• Museums– Sardar Patel National Memorial– Sabarmati Ashram– Hussain Doshi Gufa– Calico Museum of Textiles

• Monuments– Bhadra Fort– Dada Hari Vav– Jhulta Minar– Sarkhej Roza– Teen Darwaza

• Religious Places– Ahmed Shah Mosque– Akshardham Temple– Hathee Singh Temple– Jama Masjid– Rani Rupmati Mosque– Sidi Sayed Mosque– Swaminarayan Temple

Places to visit

Sabarmati Ashram

Sabarmati Ashram (also known as Gandhi Ashram, Harijan Ashram, or Satyagraha Ashram) is located in the Sabarmati suburb of Ahmedabad, Gujarat, adjoining the Ashram Road, on the banks of the River Sabarmati, four miles from the town hall. An ashram is a Hindu religious retreat. This was one of the residences of Father of Nation Mahatma Gandhi, who lived there for about twelve years, with his wife Kasturba.

Ahmedabad: festivals and colors• Uttarayan An International Kite Festival where Colorful kites fly all over the sky and people celebrate, dance and eat.• NavratriThe nine day Festival Ahmedabad Which is celebrated by people with lots of enthusiasm. The highlight of the festival is the

dance . Dandiya and Garba

• Many other festivals including holiDiwali, muhurram are also celebrated with lots of fun and excitement in the city.

Makarsakrantiis one of the most auspicious occasions for the Hindus, and is celebrated in almost all parts of India in myriad cultural forms, with great devotion, fervour, and gaiety. It is a harvest festival celebrated on 14 January.

DandiyaThe famous dance of Gujarat in

which people use wooden sticks to

play, dance and celebrate.

• Gujarati thali A different kind of sweet flavor is prevalent in almost all the food items.• Gujarati meal usually consists of rice, bread, rotli and vegetable curry called 'Shaak'. • rotli, thepla, maal purah, puri, bhakhri, and puran-pohli.• Ghari and Khakhra.• dal-dhokli, chevdoh, Dhokla, undhiyu, Khaman, bhusu, fafda, dhokli, papdi, and Sev

mamra.

Ahmedabad: cuisine

The gujarati thali

• Gujarati is the most widely spoken language in Ahmedabad.

• Gujarati language, which is basically an Indo-Aryan language, is one of the fourteen regional languages of India. Millions of people speak the Gujarati language, thus making it the 23rd most commonly spoken language of the world.

Language

Customs of Ahmedabad.

• When it comes to greeting someone, people call each other by names and shake hands. For wishing the elders, people fold their hands and wish 'Namaste'.

• Guests are given a warm welcome by people.• For business meetings, people dress in formals. For men, the formal

dress consists of business suit and for women, it is mainly the sari.• In most of the houses, people take off their shoes at the house

entrance and this is expected out of the guests also.• Smoking is strictly prohibited at public places like restaurants.• People in Ahmedabad do not indulge in boozing. Though, alcoholic

drinks can be obtained at a nominal price from the shops at airport.• It is customary to pay a tip of 10% of the total bill to the waiters, bar

tenders and taxi drivers

Ahmedabad:Art and craft

• Specialty of folk art.• bandhinis (tie and dye work)

• mojri footwear.• High-quality idols of Ganesha and

other religious icons.• mirror work

• Victorian architecture

BandhaniBandhani work involves tying and dyeing of pieces of cotton or silk

cloth, The main colours used in Bandhani are yellow, red, green and black. Bandhani work, after the processing is over, results into a

variety of symbols including, dots, squares, waves and strips.

Some important colleges: IIM, Ahmedabad

• IIM Ahmedabad is a name everyone is aware of & is one of the best MBA colleges in India.

• Established in the year 1961, IIM was started as an autonomous body with the joint efforts of the Government of India, Government of Gujarat, and industry.

National Institute of Design (NID) Ahmedabad

• The National Institute of Design (NID) is a design school in Ahmedabad, India.

• NID is recognized by the Department of Scientific and Industrial Research under Ministry of Science and Technology, government of India, as a scientific and industrial design research organization.

Brainstorming & keywords

Design process

Design process

Design process

Logo Explorations

Logo

PANTONE SHADES

the city of flying colors

On light background

On dark background

TAGLINE

TAGLINE EXPLORATIONS- 1. A Kaleidoscope of colors.2. The city with flying colors.3. Amdavad ni yatra.

FINAL TAGLINE:“The city with flying colors”(we have related the flying kites and their colors to the nature of the city)

POSTERS

Flyers

Brochure: Inspired from the shape of kites.

Size – 6 inch by 6 inchPreferred paper- glossy

coated paper (130 GSM)

Cd cover and envelope

Preferred paper- glossy coated paper (130 GSM)

Type of printing- offset printing (4 inks)

Letterhead



Gift: Diary having a coverwith prints of Guajarati embroidery motifs.


Type of printing- offset printing (2inks)

VISITING CARD



Gift Bag and Tags

Design costingCost of Collaterals per 1000 prints:

Poster: Size- 18 inch by 24 inchPreferred paper- glossy coated paper (130 GSM)Cost/1000 sheets- 15,000 INRType of printing- offset printing (4 inks)Cost/1000- 18,000 INR_______________________________________Total - 33,000 INR (approx)

2. Brochures:Size – 6 inch by 6 inchPreferred paper- glossy coated paper (130 GSM)Cost/1000 brochure paper and printing i.e 15 pages- 1,60000 INRAdditional cost for binding, tin edging, cutting etc-10,000 INR________________________________________Total- 1,70000 INR

FlyersAlmost equal to the postersGlossy coated Paper,(100 GSM)Offset printing______________________________________Cost- 33,000 INR

Business cards Size-3.5 by 2(standard)14 point CS2 paperBoth sides color, High gloss front_______________________________________Cost-8000 INR

Miscellaneous cost-20,000 INR( This will include letter head, stickers, tags, bags, sourcing etc)

On adding all, Total cost of production- 2,70,000 INRDesign charges -50,000 INR___________________________________________

Total cost of the branding along with production- 3,20,000 INR

Thank you