Product Management AGSM Class!

1!Strategy. Structure. Results.!Chris Grannell!

2!

5!

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PRODUCT

LIFECYCLE!ADOPTION CURVE!

MARKET "

ECOLOGY!

Product Lifecycle

7!

NON-FACT ALERT: "

it is not certain that all products die!

Product Lifecycle

8!

NON-FACT ALERT: "

it is not certain that all products die!

Product Lifecycle

9!

iPad !! Released April 2010!

!! Sold 3 million of the

devices in 80 days!

!! 75% of the tablet

market!

10!

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Adoption Curve

12!

FACT ALERT: "

all products have early, middle and late adopters!

3.5% 12.5% 34% 34% 16%

16!

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17!

Market Ecology

18!

HANDY TIP:!

It’s usually easy to tell where you are!

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Market Ecology !! Gause’s principle of competitive exclusion: two identically-positioned competitors cannot occupy the same space indefinitely!

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19!

A bit about Innovation

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Thank you !! www.grannellmarketing.com!

!! www.twitter.com/chrisgrannell!

Chris Grannell! Strategy. Structure. Results.! 25!