Agility For Customer DelightMehmet Yitmen

Agile Consultant & Coach @ACMSoftware

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More than 100 million viewers

One of the most watched TV events of the year

Super Bowl Ads For Only Super Rich Brands

www.theatlantic.com

How One Little Cookie Changed the Super Bowl Ads?

The Unpredictable Happened in 2013, Power Outage Interrupts Super Bowl!

Clever, Creative,

Fast !

Not The Big (Powerful) That Eat The Small, The Fast & Smart That Eat

Others..Jason Jennings, Laurence Haughton

Do You Remember These Old Days?

Around 10 Years Ago We Said Good Bye to Film Cameras

What About Two Photographic Film Industry Giants?

+ %23.25 - %19.60

http://money.cnn.com/ 0ct 2009-2014

Stock Performances of Two Companies Over 5 Years

(NYSE)(OTC Pink)

Fujifilm Not Only Survived But Emerged Into Series Of Innovative

New Businesses!

Textile? Mobile Devices? Cosmetics?

However, It Is Not The Most SmartThat Survive, But The One Most Responsive & Smart To Change

Charles Darwin

The Avg. Delivery of New Items In The Apparel Industry Is 6 Months

Delivers Bi-Weekly

Zara Is Evolving Its Clothes Bi-Weekly According To Customer Expectations

After 9/11 Act In New York, For a Week The Colorful Outfits Were Replaced With Black and Dark

Colored Clothes In Zara's Stores

Why To Be Fast, Smart & Adaptive?The Reason Is AboutDelighting Customers

WOW Philosophy!

Every Company Focuses OntoDiminish Call Handle Time, Zappos

Focus On Creating a Personal Connection

10 HOURS29MIN

RECORD, PHONE CALL LASTED IN,

Being Agile is

being fast & adaptive,

creating and leading change

for better customer satisfaction

To Be Agile..

Deliver frequently and adapt like ZARA

Be ready to unpredictable, be smart and fast like OREO

Be a survivor and innovator like FUJIFILM

Care your customers like ZAPPOS

How?

To Be Agile..

Focus on your own people and culture like ZAPPOS

Deliver frequently and adapt like ZARA

Be ready to unpredictable, be smart and fast like OREO

Be a survivor and innovator like FUJIFILM

Care your customers like ZAPPOS

+

Still How?

What Would Get a Pea-Hater Kid To Eat Peas ?

What Would Get a Pea-Hater Kid To Eat Peas ?

Tell him to eat peas as a parental authority

Reward him with ice cream if he did eat

Explain the reasons why eating peas is good for him

Eat peas as a good role model

-A

B-

C-

D-

* Researcher, Leann Lipps Birch, University of Illinois

Birch* Found One Thing That Worked Predictably: Peer Pressure

So..Create Successful Peers That Works In a Agile Culture

Establish Autonomous, Self Managed, Cross Functional Teams

Let These Work Iteratively & Incrementally That They Deliver Frequently

Create Customer Feedback Loop

Adapt According to Feedbacks

1-

2-

3-

4-

Improve Your Processes Continuously5-

Let This New Way of Working Spread Around Your Company

6-

Be Sure, There Will Always Be Something More To Be Improved &

Game Changers Always Win!

Thanks..www.acm-software.com