Affiliatize Me: Earning Revenue from User-Generated Links

Honeyfund.com Inc. for Affiliate Summit West 2017

© Honeyfund.com, Inc.

Hi! We’re Sara & Josh from Honeyfund! We’re a couple of crazy kids who started a free honeymoon registry back in 2006.

You see, like many couples, our one-bedroom San Francisco flat was already furnished, our cupboards and drawers full of appliances and utensils… but after paying for our own wedding, we didn’t have a honeymoon budget. So, we created our own wedding webpage and put up a simple wish list … airfare, resort nights, excursions, romantic meals. Our wedding guests kinda blew our minds with their generous donations to our dream honeymoon in Fiji (more than $5000!)… and this is how Honeyfund was conceived.

Josh is a bonafide genius, and our technology brain trust (CTO). He spent 10 years at Macromedia/Adobe where he invented two patented processes.

Sara is CEO and runs the company’s finance, accounting, marketing and HR functions. Her background is online marketing. She earned an MBA in 2004 from Golden Gate University.

OUR STORY

© Honeyfund.com, Inc

HONEYFUND HAS GARNERED ATTENTION FROM SOME OF THE BIGGEST MEDIA

OUTLETS IN THE WORLD!

•  Featured on ABC’s Shark Tank in 2014 and 2015, and Beyond The Tank in 2016

•  Honeyfund was featured on Good Morning America’s segment on crowdfunding your wedding in 2014

•  Honeyfund.com was named by TIME.com as one of the 50 Best Websites of 2012

•  Honeyfund was featured as “Darcy’s Idea of the Day” on MarthaStewartWeddings.com in 2010

AWWW… SHUCKS!


HONEYFUND MISSION “Honeyfund is the place for couples dreaming of their happily ever after. From honeymoon wishes to home down payments, charity gifts to china, our one-stop wedding registry solution offers the greatest value with 100% free options. Honeyfund is for all of us who aspire to one simple thing: a fun and memorable wedding. We know that every couple that comes to us is just as unique as we were when we started out, and that’s why our continued mission is making each couple’s dreams comes true.”


•  #1 Honeymoon Registry in the world

•  Our market share is more than all our

competitors combined (Holy Smokes!)

•  #6 wedding registry brand w/ 10-15%

market share in ALL wedding registries

HONEYFUND IS

#1

47%

Other19%

AgentRegistries16%

HoneymoonWishes7%

TravelersJoy7%

TheHoneymoon4%


•  #1 ranked online honeymoon and universal gift registry

•  #1 wedding registry app •  6.4 million unique visitors per year •  36,000 new members per month (18k

couples) •  $425 + million in gifts raised to date •  Top placement in Google’s organic search

results •  Featured on ABC’s Shark Tank in 2014,

2015, Beyond the Tank 2016

HONEYFUND AT-A-GLANCE

WHO OUR USERS ARE AND WHAT THEY DO •  73% are female •  49% are between the ages 25 – 34 •  77% are college educated •  Over 30% have HHI over $100k •  Couples spend on average 5 minutes on the site and view 5.5

pages per visit •  Gift-givers spend on average 3 minutes on the site and view 4

pages per visit


"We planned an awesome 17 day honeymoon in South Africa, Rwanda &

Kenya and itemized every element. Passes for gorilla trekking, hiking boots, massages, dinners...our guests loved it!"

Sameer & Nita

Raised $25,000

"We didn't want or need any more stuff. Honeyfund gave us a lot of freedom to not only pick exactly what we wanted but also to express it creatively on the

website."

Karli & Mckell

Raised $3,500 Raised $3,500

"All our Honeyfund funds were put towards our amazing honeymoon

traveling around Greece. We had dinners paid for, activities and airfare!"

Whitney & Rob

What. . . 25k?!

COUPLES LOVE HONEYFUND!


A NEW Universal Travel Gift Card

for all the travel lovers in your life!

honeyfund.com/giftcard

HONEYFUND GIFT CARD


How YOU can create affiliate links from user-generated content!!

•  Examples of user-generated affiliate links

•  Tools available in popular affiliate platforms and how they work

•  Questions?

“AFFILIATIZE ME”


THE CONCEPT:

CAPITLIZE ON USER-GENERATED LINKS ON YOUR SITE


•  Forums

•  Comments section of your blog

•  SaaS applications

•  Featured users

•  Others?

WHERE DO YOU HAVE USER-GENERATED LINKS?


•  Suggested Guest Accommodations

•  Store Registries Linked by Couple

HONEYFUND EXAMPLES


“AFFILIATIZING” TOOLS


NAVIGATE TO LINKS > LINK TOOLS

A single line of JavaScript you place on your website that automatically monetizes any link that leads to a CJ advertiser.

CJ PAGE-BASED LINK TOOL


NAVIGATE TO LINK & TOOLS >

CONVERT-A-LINK

•  Switch on Convert-a-Link

•  Copy and paste the Javascript into the bottom of each web page.

•  Links appear normal to the user

AFFILIATE WINDOW CONVERT-A-LINK TOOL


MAKE YOUR OWN

“AFFILIATIZE ME” CODE


Example: LINKSHARE

NAVIGATE TO LINKS > DEEP LINKING

•  Choose advertiser

•  Enter a URL

•  Click “Create Link”

•  Copy the URL at the bottom

HOW TO USE DEEP-LINK TOOLS TO MAKE YOUR OWN

“AFFILIATIZE ME” CODE


•  Take your LinkShare deep link URL

•  Note the format: –  click.linksynergy.com/fs-bin/click?

–  id=

–  subid=

–  …

–  RD_PARM1=[dest URL]

HOW TO MANUALLY AFFILIATIZE A LINK

h=p://click.linksynergy.com/fs-bin/click?id=5mx9DcY8ZuE&subid=&offerid=391906.1&type=10&tmpid=5988&RD_PARM1=[destURL]


•  Choose a new destination URL


h=p://www1.macys.com/shop/product/betsey-johnson-faux-fur-trim-hooded-lace-up-puffer-coat?ID=2814549&CategoryID=269#fn=COAT_STYLE%3DPuffer%26sp%3D1%26spc%3D276%26ruleId%3D65|BS|BA%26slotId%3D6


•  Take your NEW destination URL

•  Paste it into your favorite URL Encoder and hit “Encode”

•  Copy the resulting URL

URL ENCODER

h=p%3A%2F%2Fwww1.macys.com%2Fshop%2Fproduct%2Fbetsey-johnson-faux-fur-trim-hooded-lace-up-puffer-coat%3FID%3D2814549%26CategoryID%3D269%23fn%3DCOAT_STYLE%253DPuffer%2526sp%253D1%2526spc%253D276%2526ruleId%253D65%7CBS%7CBA%2526slotId%253D6%0A


PASTE ENCODED URL AFTER RD_PARM1=

•  http://click.linksynergy.com/fs-bin/click?

id=5mx9DcY8ZuE&subid=&offerid=391906.1&type=10&tmpid=5988&RD_PARM1=http%3A%2F%2Fwww1.macys.com%2Fshop%2Fproduct%2Fbetsey-johnson-faux-fur-trim-hooded-lace-up-puffer-coat%3FID%3D2814549%26CategoryID%3D269%23fn%3DCOAT_STYLE%253DPuffer%2526sp%253D1%2526spc%253D276%2526ruleId%253D65%7CBS%7CBA%2526slotId%253D6%0A



github.com/honeyfund/affiliatizeme

A SCRIPT TO DO THIS AUTOMATICALLY ON

YOUR SITE


QUESTIONS?


Honeyfund.com Inc.


Business

Affiliatize Me: Earning Revenue from User-Generated Links