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EmailThrough the Clutter
RandallGraham
www.qudeso.com
www.qudeso.comBranding & Marketingwhat we do
Web designSearch EngineOptimization
EmailMarketingManagement
SocialMedia
Print Advertising
Managed Hosting
SectionThe Numbers
1
www.qudeso.comMost preferred method by customers
email marketing
Email 77%
Direct Mail 9 %
Text Messages (SMS) 5 %
Facebook 4 %
Twitter 1 %
Mobile App 1 %
LinkedIn 0 %
77% of us want to get Marketing Messages via Email
* Research provided by Exact Target’s 2012 Channel Preference Survey
www.qudeso.comMost preferred method by customers
email marketing
Email 66%
Direct Mail 65 %
Telephone 24 %
Facebook 20 %
Text Message (SMS) 16 %
Mobile App 1 %
Twitter 6 %
LinkedIn 4 %
66% have made a purchase as a Result of Email Marketing
* Research provided by Exact Target’s 2012 Channel Preference Survey
www.qudeso.comMost preferred method by customers
email marketing
Drive traffic to your website and increase Advertisement Value
SectionPrep Work
2
www.qudeso.comMeasure EverythingYour Website
1. Visits
2. Unique Visitors
3. Pageviews – Important to Sponsors
4. Pages/visit
5. Average time on the stie
6. Pages most visited
7. Traffic from individual city/state
8. Where visitors landed from (email, Facebook, search engine, etc.)
website + analytics
www.qudeso.com
• iContact• Benchmark Email• Constant Contact• Pinpointe• GetResponse• Mailigen• Vertical Response• Mad Mimi• GraphicMail• Campaigner• GoDaddy• MailChimp• StreamSend• EmailBrain• Boomerang
Who To UseEmail Services
Who to Use??? (Not MS Outlook)
www.qudeso.com
1. Must have permission to email them
2. Don’t use false or misleading header info
3. Don’t use deceptive subject lines
4. Identify the message as an ad
5. Tell recipients where you’re located
6. Tell recipients how to opt out
7. Honor opt-out requests promptly
Know the rulesCAN SPAM
What are the Rules?
SectionMaximizing Results
3
www.qudeso.com90/10 RuleWhat to Send
1. 90/10 Rule – 90% of your information should be welcomed by the reader
• Educate them on the industry
• Give them information that will help them be successful
• Share articles from across the internet
2. Ask polling questions – stay in tune to the heartbeat of your audience – learn from them
3. Redistribute through social media channels
Treat it like Social Media
www.qudeso.com90/10 RuleWhat to Send
1. Use snippets of your blogs to post on your emails (click to read more) just like you do with social media
• Drives significantly more traffic to your site
• More traffic on your website = increase advertisement value
2. Promote members successes & affiliates’ excusive promotions
A Source of Revenue?
www.qudeso.comBuild a Quality DatabaseDatabase
1. Utilize your existing website traffic by adding a call to action
2. Add email signup APP to Facebook
3. Create segments to market to specifically:
• Members
• Business Sponsors
• General Interest
Setup Signups
Sectionmeasure everything
4
www.qudeso.commeasure everythingOur philosophy
Most platforms will display advanced data. Take advantage of the numbers.
• # of Opens
• # of Clicks
• Times shared via social media channels
• Geographic locations
Compare data with:
• Website traffic
• Social Media traffic
Monitoring Traffic Properly could yield additional revenue
www.qudeso.commeasure everythingour philosophy
In the digital marketing age we live in today, everything can be and should be measured.
Take advantage of the numbers.
• Website
• Social Media
• Email Marketing
• Print Advertising
• Video Advertising
• Search Engine Marketing
We all want the same thing: More People to talk to
measure + interpret + adjust
Q & Awww.qudeso.com
thank you
www.qudeso.com
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