Marketing plan for REDEGAT

Table of contents

1 primary target market

2 Needs Wants Expectations

3 Competitors

4 opportunity gap

5 Product

6 Price

7 Promo

1.The Actives

Primary Target Market

15-50 years old

Male & Female

Single & Married

Secondary target market

Young athletes

Go! Go! Go!

Lifestyle

Active & always on-the-go

athletes and aspiring athletes

Engages in health-oriented activities:

Gym, sports, running, climbing

I am this and MORE!

Behavior

Hydrates after every

workout

Wants to be at the

best shape

Competitive: pushes

self to the limit

2. All-in-one for the on-the-go

NEEDS

I need to be fit for my activities.

WANTS

I want a drink that has everything that my body

needs, from warm-up to cool down

EXPECTATIONS

I expect it to step up my work out and put me at

the top.

3. Competitors

4. Redegat positions strongly in a

differentiation market strategy Redegat is the world’s no. 1, scientifically-tested

sports drink. Studies show that Redegat

hydrates 90% better than water and 45% better

than any other sports beverage.

Redegat not only hydrates but also enhances

muscle action, fights fatigue and boosts brain

fuel.

It is the hero’s winning formula! Science has

proven it and athletes recommend it.

5.Product

Famous for its flavors:

Blue Bolt

Grape

Tropical fruit

Orange Chill

Pink Lemonade

Lemon Lime

Available:

400 ml

500 ml

1.5 ml

6. Price

Redegat is 20% premium priced

7. Promo

Media Advertising

Famous athletes

Print Advertising

Every game needs a hero

Online

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