Web Wednesday Guangzhou

Advertising Alchemy: Social Media Strategy

Des WalshSocial Media Strategist

http://www.deswalsh.com

Web Wednesday, GuangzhouOctober 15, 2008

http://tinyurl.com/webwgz

Measuring Blog/Social Media Effectiveness

Q: How do you measure the effectiveness of social media and social networking?

(How do you know if you have succeeded?)

Measuring Blog/Social Media Effectiveness

A: Develop a blog/social media strategy that ties into accountability.

Read Toby Bloomberg’s great explanation

http://tinyurl.com/blogroi

“So What is this Web 2.0 Thing?”

• http://www.yupoo.com/event/web20/

Interpreters Wanted

For most people in business

Web 2.0/social media/social networking

= fad/ confusing/ scary/

Asking the Right Questions

• Do your clients know what they want?

• Do you know what they need?

“If I’d asked my customers what they wanted, they’d have said a faster horse.”

Henry Ford

Picture: Ford Assembly Line, Public Domain, Wikimedia via everystockphoto.com

Different Customers Now

http://www.flickr.com/photos/ninsvims/2939288082/ Creative Commons

Think Conversation (not “campaign”)

http://www.flickr.com/photos/visio/1089037471/ - Creative Commons

Think Gold

http://commons.wikimedia.org/wiki/Image:GoldNuggetUSGOV.jpg

Thank You

Des Walshhttp://www.deswalsh.comLinkedIn: http://www.linkedin.com/in/deswalsh Twitter/Skype: deswalsh

Photo credit intro slide: Guangzhou Train Stationhttp://www.flickr.com/photos/betta_design/2377269998/ Creative Commons