Advertising Techniques

Beauty Appeal

Celebrity Endorsement

Escape

When selling beauty products using an attractive model in the advert will help them sell the products as the audience will think that if they use it then it would make them appear as attractive as the model.

They use certain high profile celebrities in adverts to make the audience recognize them and the product. People look up to celebrities and see them as role models.

Independence/Individuality

Intell igence

Using escape techniques relates to people trying to escape reality and having a break from their normal lives. So the target audience will associate the product being advertised will escapism therefore making them want that feeling and resulting in them buying the product.

The ideas of expressing individuality of the products in the adverts helps to not only get the consumers attention but to make them feel that it will set them apart from other people.

By making the consumer feel smart in the advert and making out that their product is smart helps to engage a specific target market. People like to feel smart so this technique makes the audience feel rewarded and they will relate this feeling with the product and company.

Lifestyle

Nurture

Peer Approval

Lifestyle advertising of products will make the consumers that they will not be able to live without the lifestyle enhancing product. It helps makes your life better and you won’t look back.

Using nurture helps to provoke an emotional response from the audience and make them feel guilty about how a subject is. It ‘pulls at the heart strings’ of the audience and makes them want to be involved for change.

Rebel

Rhetorical Question

If the product is usually targeted towards a male audience then this technique is used because they are generally normally influenced by what their peers feel. If their peers approve of the product then they should get it to fit in with them.

It’s associating lifestyle and behavior with being a rebel and not following the rules. Consumers will feel more inclined to buy the product if it suits their style.

Scientif ic / Statistical Claim

Unfinished Comparison / Claim

It leaves the audience thinking about the question after seeing the advert it will leave them thinking about the company and issues brought up in the advert. Making the audience think about the advert engages their attention fully rather than just forgetting about the advert after seeing it.

Using numbers and proven statistics will help the audience to feel that the product is more reliable through their claim being supported by evidence.

This technique normally uses claims that are not supported by evidence or statistic but they are used to persuade the audience that their product is the best.