Surviving in the Blogosphere: A Guide to Successful

Blogging

Elena Berry ADV 492 Presentation

12/05/2009

Introduction Weblogs

– Commentary – Events – Graphics/Video

Blog Types

Personal–

Corporate–

Genre (Political, Celebrity)–

Blogging Today • Most Popular

Social Media Tool

• Connection with Public

• Instant Access

There is no “Standard” Blog Approach

Blogging Tools

Blogging Hosts

Blogging Topics

• Pick something interesting and unique – Audience

Audience • Who is your Audience?

• Research your target consumer/clients

• What does Your reader want or need?

Content

Headline– Catchy– Unique

• Make them want more

• Headline=Teaser

Content cont.

• Start strong • Sound like an expert • Don’t overwhelm readers • active, “friendly” words• Use bullet points and italics• Bold paragraph headers• Use short lists for key points

Your Blog’s Visual Theme• Make it look good!• Keep your audience in mind• Doesn’t have to be over the

top

Keywords

• Unique, specific (Adwords)– Bad Keyword: Music– Good Keyword: MP3

Downloadable Music• represent your blog theme• Link often!

SEO

• Cross-linking • Link-farming • Keyword Phrase (Adwords)

RSS

• Build your blog’s reach• RSS Feed increases

readership and distribution

Remember to…

• Keep at it!• Update Regularly• Have fun with it!

THANK YOU