Activating innovation the holistic approach

ACTIVATING INNOVATION - THE

HOLISTIC APPROACH

Frank Dethier – Aperitivoi Jan 30th 2014

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Frank Dethier – Aperitivoi Jan 2014

BUSINESS MODEL CANVAS

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COMPANY CULTURE

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The Monkey Experiment

Culture as the way things get done around here


WHAT’S INNOVATION?

Innovation = Generating Value from Creativity

Generating: what needs to be done to spark and

sustain effort (often blood, sweat &

tears)

Value: assuring that concept will provide

benefit to stakeholders

Creativity: finding fresh ideas and

combinations of ideas

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TYPES OF INNOVATION

Any business can be tuned to enable different types of Innovation

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Product Innovation

Business model Innovation

Service Innovation

Process Innovation


Culture

INNOVATION FRAMEWORK

Organisation Resources

Process

Strategy

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STRATEGY

Strategy sets scope

& direction

Timing?

Strategic challenges?

Funding magnitude?

What do you want to achieve?

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PROCESS OVERVIEW

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Inspiration &

Trends

Consumer

Need

Create &

Select Ideas Prototype

Market

Launch

Driven by

Strategy

Milestones

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INNOVATION FRAMEWORK INSPIRATION & TRENDS

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Inspiration

Customer Ideas Prototype Market

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INNOVATION FRAMEWORK UNDERSTAND YR CUSTOMER NEEDS

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Observe Interviews

Voice-of-the-Customer

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Inspiration




IDEA CREATION

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SCAMPER Day in yr life

Brainstorm

From other

industries

6 thinking hats

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Inspiration




IDEA SELECTION

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Take yr time-> 2/3

Share yr strategy Evaluate yr idea

with yr customer

Create mini-business

case for each idea

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Inspiration




Most business are structured to maintain the status quo Focus on next launch

Short term goals and metrics

Functional centers of excellence

Little extra-departmental communications

Clear hand off of roles and responsibilities

...

Innovative organisations have structures that nurture Innovation Recognition of Innovation value at most senior levels

Autonomous Innovations functions & €s

Cross-functional working at all levels

Innovation metrics

Voice of the customer used accross whole business

Innovation board

‘Characters’ who can drive innovation processes forwards

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AMBIDEXTROUS

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Exploration Exploitation

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AMBIDEXTROUS, HOW?

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Option 1

Focus on exploration

Focus on exploitation

Option 2

Focus on exploration

Focus on exploitation

(agreed % of time)

Structural

Option 3

Focus on exploration (time N)

Focus on exploitation (time N+1)

Time based

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RESOURCES

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Right person,

Right job

Individuals Project Teams

Diversity

Strategy, Process & Organisation are important, but People Innovate!

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PERSONALITY PROFILE PEOPLE

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NT = Starters

SJ = Finishers

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PROJECT TEAMS - DIVERSITY

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INNOVATIVE CULTURE

Characteristics of Innovative company culture

Encourages openness & Interactions

Allows cooperation between different people

Accepts failures

Manages riscs

Learns

Shares know-how and experiences

Explores new things

Embraces entrepeneurship

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INNOVATIVE CULTURE

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Company has several levers to change culture

Leadership People you employ Attitude towards

riscs

Communication &

Know-how sharing Work

environment Metrics & KPIs

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APPLY @ TWTP

In presentation of Marc later

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BACK-UP 22


INNOVATIEKADER LEAN STARTUP

Lean Startup method is based on 3 key principles

1. Summarize your hypotheses in a business model

canvas

2. Use a “get out of the building” approach (customer

development) to test your hypotheses.. Then

1. Iterate

2. Pivot

3. Practice agile development

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INNOVATIEKADER LEAN STARTUP

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Problem/

Solution Fit

Product/Market

Fit Scale

3 stages of a startup

• Problem

• Solution

• Customer Segments

• Value proposition

• Key activities

Have I built

something

people want?

• Cost structure

• Revenue streams

• Key resources

• Customer relationships

How do I

accelerate

growth?

Do I have a

problem worth

solving?

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