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It is what we think we already know that often prevents us from learning... Thank you.

Academy 09 Uk

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Page 1: Academy 09 Uk

It is what we think we already know that often prevents us from

learning...

Thank you.

Page 2: Academy 09 Uk

A measured learning experience

All our Customer Contact

programs are developed

after years of first hand

experience with the

Customer and in a variety

of business situations

involving an array of

global customer service

clients. We are ready to

now impart these to you.

Page 3: Academy 09 Uk

We know the value of Customer Service

Page 4: Academy 09 Uk

Converting the front-liner…

Scicom Academy’s

Customer Contact

programs cover all

areas which are

critical to serving

the customer. It

covers all

platforms of key

interaction with

the Customer.

Page 5: Academy 09 Uk

Front-line Customer Service

T

o

p

i

c

s

Page 6: Academy 09 Uk

Service That Sells…

T

o

p

i

c

s

Page 7: Academy 09 Uk

Call Center Training…

T

o

p

i

c

s

Page 8: Academy 09 Uk

Customer Service Management…

T

o

p

i

c

s

Page 9: Academy 09 Uk

Communication Skills…

T

o

p

i

c

s

Page 10: Academy 09 Uk

The Practical Workshop…

To ensure conversion and knowledge transfer takes place at every course, the following channels are employed to ensure success during workshop sessions;

Practical case studies

Realistic role plays

Review of current compliments and complaints

Small group discussions

Creative thinking exercises

Mystery shopping assignments

Live customer interviews

Challenging quizzes

Knowledge and skill-based assessments, and more

Page 12: Academy 09 Uk
Page 13: Academy 09 Uk

The Malaysian Opportunity…

Page 14: Academy 09 Uk

Labor distribution by industry…

Page 15: Academy 09 Uk

Where is Malaysia heading?

Current GDP contribution:

•More than 50% of GDP is from the services sector.

• Less than 30% from industry.

•This trend is likely to grow substantially within the next 5 years.

• Is there a structured plan to train the Malaysian working class into world-class service professionals?

Page 16: Academy 09 Uk

WHERE IS THE VOID?

•Malaysia is not systematically gearing itself to be a services oriented nation.

•There is no structured plan to train Malaysians in this sector and to address this and their lack of communication skills.

•Malaysia stands to lose out to other neighboring nations who have a mature service culture compared to itself.

Page 17: Academy 09 Uk

FACTS:

180,000 local university graduates in Malaysia enter the workforce each year.

Out of these, only 2% are formally (or tertiary) trained to do professional work in the (customer) services sector.

The Current Malaysian Workforce

Page 18: Academy 09 Uk

EDUCATION TO PLAY CATALYST ROLE

There is a definite space in which we can own and nurture within the educational industry both in Malaysia

and in Asia . That space is in providing a formal educational pathway specializing in

GLOBALCUSTOMER MANAGEMENTA KEY DRIVER TO THE ASIAN NATIONAL ECONOMIES.

Page 19: Academy 09 Uk

THE TARGET AUDIENCE

PRIMARY• School leavers who want professional skills to go into ‘white collared’ careers in the Customer Management industry.

•Graduates/ working class who want to be assessed, trained, certified and placed in professional customer contact positions.

SECONDARY•Professionals who are already in the Customer Contact space who want to formally enhance their executive skills and be recognized for it.

•Large corporations and government linked companies (GLC’s) to wish to convert current employees into world-class service professionals who will directly contribute to their national economies.

Page 20: Academy 09 Uk

INSIDE THE AUDIENCE’S HEAD

Page 21: Academy 09 Uk
Page 22: Academy 09 Uk

GLOBALjobCONNECT

In a rare attempt to connect qualified customer contact graduates with suitable employers in this field, an interactive JOB PORTAL will act as a conduit and an integral part of this concept, in order to create a structured flow of human capital into the employment market.

UNIQUE SELLING PROPOSITION

Page 23: Academy 09 Uk

THE BRAND PROPOSITION

To provide Asia with a complete certified educational pathway in the Global Customer Management field, through an established, respected GLOBAL educational brand.

Practitioner / Industry led faculty.

Page 24: Academy 09 Uk

TARGETTED INDUSTRIES

Contact Centre

Retail

General

Public Service

Nursing

Hospitality

Airlines

Finance

Page 25: Academy 09 Uk

A REGIONAL APPROACH

Page 26: Academy 09 Uk

SCHOOL OF CUSTOMER CONTACT MANAGEMENT

Page 27: Academy 09 Uk

Customer Contact Pathway in the Airline Industry

Page 28: Academy 09 Uk

Customer Contact Pathway in the Retail Industry

Page 29: Academy 09 Uk

SCHOOL OF LANGUAGES & BUSINESS COMMUNICATION

Primarily to address vernacular speakers whoaim to speak English fluently and in a neutral accent.

A comprehensive competency-based training programme using…

DRAMA, THEATRE, MUSIC AND SLICE OF LIFE….

Page 30: Academy 09 Uk

SCHOOL OF LANGUAGES & BUSINESS COMMUNICATION

Page 31: Academy 09 Uk

SCHOOL OF EXECUTIVE PROFESSIONAL DEVELOPMENT

Page 32: Academy 09 Uk

The Proposed Partnership

Page 33: Academy 09 Uk

THE X FACTOR – A NATIONAL SHOWCASE