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Asok Boopathy's Keynote Speech at Product Camp Sydney, 24 November 2012. A perspective on Product management. Topics include "The circle of product management", "The purple cow", and "Know the state of your business".
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© 2003 – 2009 Bigcommerce Pty. Ltd.
Product Camp November 24, 2012 Asok Boopathy
A perspective on product management
A perspective on product management
© 2003 – 2009 Bigcommerce Pty. Ltd.
The Product
Customers
Focus/Personas
Brand Promise
Craftsmanship
The Purple Cow
Continuous Optimisation
State of the Business
Keypoints The circle of product management
It is not just about “The Product”
Know your customers
You can’t be all things to everyone
Brand promise
Craftmanship
Create a “Purple Cow”
Continuous Optimisation
Understand the state of your business
© 2003 – 2009 Bigcommerce Pty. Ltd.
The Product
Customers
Focus/Personas
Brand Promise
Craftsmanship
The Purple Cow
Continuous Optimisation
State of the Business
Keypoints
The circle of product management
It is not just about “The Product”
Know your customers
You can’t be all things to everyone
Brand promise
Craftmanship
Create a “Purple Cow”
Continuous Optimisation
Understand the state of your business
People, more people, armies of people- Communication
- Alignment
- Changing the DNA
© 2003 – 2009 Bigcommerce Pty. Ltd.
Data
DATA DATAThe Product
Customers
Focus/Personas
Brand Promise
Craftsmanship
The Purple Cow
Continuous Optimisation
State of the Business
Keypoints
The circle of product management
It is not just about “The Product”
Know your customers
You can’t be all things to everyone
Brand promise
Craftmanship
Create a “Purple Cow”
Continuous Optimisation
Understand the state of your business
People, more people, armies of people- Communication
- Alignment
- Changing the DNA
© 2003 – 2009 Bigcommerce Pty. Ltd.
Data
DATA DATAThe Product
Customers
Focus/Personas
Brand Promise
Craftsmanship
The Purple Cow
Continuous Optimisation
State of the Business
Keypoints
The circle of product management
It is not just about “The Product”
Know your customers
You can’t be all things to everyone
Brand promise
Craftmanship
Create a “Purple Cow”
Continuous Optimisation
Understand the state of your business
People, more people, armies of people- Communication
- Alignment
- Changing the DNA
© 2003 – 2009 Bigcommerce Pty. Ltd.
The purple cow
© 2003 – 2009 Bigcommerce Pty. Ltd.
Know the state of your business
Realignment
Start-up
Turnaround
Shutdown
GROWTH
FAIL
FAIL
Sustaining Success
1st full calendar year 2nd full calendar
year 3rd full calendar year
$-
$100,000,000
$200,000,000
$300,000,000
$400,000,000
$500,000,000
$600,000,000
$700,000,000
$800,000,000
Amazon.com Sales Ebay GMV (gross merchandise value) Bigcommerce Client Revenue
© 2003 – 2009 Bigcommerce Pty. Ltd.
Questions?
Comments?
© 2003 – 2009 Bigcommerce Pty. Ltd.
Thank you!
