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Ensuring Your Email Hits the Inbox With Email Deliverability
Carmi López-Jones Senior Deliverability Consultant, Marketo
August 2016
Tim MooreVP Customer Solutions, 250ok
Page 2Marketo Proprietary and Confidential | © Marketo, Inc. 05/03/2023
The value of Email Deliverability• Detect, monitor and prevent deliverability issues before
they arise• Evaluate your creative content against spam filters and
optimize your HTML before you hit send• Know if your mail is delivering to the Inbox or Spam
folder• Protect your brand by monitoring DMARC compliance
Email Deliverability Power Pack
Page 4Marketo Proprietary and Confidential | © Marketo, Inc. 05/03/2023
Detect, monitor and prevent issues before they arise• Analyze your images, links, and check for SPAM traps before sending• Confirm emails were delivered to inbox, SPAM boxes, or are missing
• Build custom reports that provide a contextual and accurate picture of your email performance
• Utilize design reports for images and link analysis and spam filter checking • Analyze inbox placement by campaign, region, by ISP and by date range• Leverage the benchmarking dashboard to calibrate the average inbox, spam,
and missing delivery rates• Customize your dashboard to provide immediate line of sight
Page 5Marketo Proprietary and Confidential | © Marketo, Inc. 05/03/2023
Design Informant
Page 7Marketo Proprietary and Confidential | © Marketo, Inc. 05/03/2023
Challenge As new devices and applications are constantly introduced, it’s increasingly difficult to ensure consistent design and user experience across your campaigns.
Solution Stay ahead of the ever-changing email landscape, evaluate your creative content against spam filters and optimize your HTML before you hit send. How? With Design Informant!
Page 8Marketo Proprietary and Confidential | © Marketo, Inc. 05/03/2023
How does Design Informant help?
• Rendering Previews
• Spam filter diagnostics
• Image and Link Validation
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• HTML Optimization4
Page 9Marketo Proprietary and Confidential | © Marketo, Inc. 05/03/2023
How does Design Informant help?• Rendering view for more than 30
email clients across multiple devices, operating systems and web browsers
• Test on the most popular spam filters in the market • Actionable feedback to identify
broken images/links, large file sizes and HTML coding issues
Inbox Informant
Page 11Marketo Proprietary and Confidential | © Marketo, Inc. 05/03/2023
Challenge Delivery rates are positive, but reports of spam delivery or low engagement rates are making troubleshooting challenging
Solution Added line of sight by monitoring your Email program for delivery to the Inbox or Spam folder or if it’s gone missing
Page 12Marketo Proprietary and Confidential | © Marketo, Inc. 05/03/2023
How does Inbox Informant help?
• Enhanced Inbox placement visibility
• Tailored to your mail stream
• Diagnostic Guidance to troubleshoot likely drivers
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Page 13Marketo Proprietary and Confidential | © Marketo, Inc. 05/03/2023
Enhanced Inbox Visibility• Industry-leading
seed footprint
• Comprehensive spam filter coverage & ISP diagnostics
• Significant B2B coverage
Page 14Marketo Proprietary and Confidential | © Marketo, Inc. 05/03/2023
Tailored to Your Mail stream• Upload list segment to
determine true email list composition• Intelligent, weighted
seeding to personalize testing to mail stream• Provides added accuracy
and clarity to deliverability troubleshooting
Page 15Marketo Proprietary and Confidential | © Marketo, Inc. 05/03/2023
Diagnostic Guidance
•Likely contributors to delivery failures•SpamAssassin Scoring•Reputational Guidance• Blacklistings• Cloudmark fingerprinting• Broken Links/Images• Authentication failures
•Time Trending by Region and ISP
Reputation Power Pack
Page 17Marketo Proprietary and Confidential | © Marketo, Inc. 05/03/2023
Challenge Protecting your brand from phishing and spoofing and managing your reputation seems confusing and complicated.
Solution Gain unprecedented visibility into email-based abuse like phishing and spoofing. Track your performance against a spam trap network of over 35 million domains (and growing) to identify questionable sending behavior that damages your reputation. Get real time notifications when a blacklisting occurs so you can start working to resolve immediately
Page 18Marketo Proprietary and Confidential | © Marketo, Inc. 05/03/2023
How does Reputation Informant help?• Comprehensive Reputation reporting in a single interface
• Real Time Blacklist reporting
• Granular DMARC reporting
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Page 19Marketo Proprietary and Confidential | © Marketo, Inc. 05/03/2023
Comprehensive Reputation Data• Expansive spam trap footprint• Multiple data fields facilitate action
rather than unnecessary noise• Versatile use cases focused on
actionable results
Page 20Marketo Proprietary and Confidential | © Marketo, Inc. 05/03/2023
Comprehensive Reputation Reporting
• Multiple data sources displayed in a single interface
• Monitor your Sender Reputation from multiple angles
Page 21Marketo Proprietary and Confidential | © Marketo, Inc. 05/03/2023
Real Time Blacklist Reporting/Alerting
Proactive Alerting when your IP or domain is added to a blacklist
Page 22Marketo Proprietary and Confidential | © Marketo, Inc. 05/03/2023
Complimented by Easily Adopted DMARC Data
• DMARC deployment solution • Providing valuable multi-use and
multi-domain data• Unmatched level of reporting
granularity and forensic data• Protects your brands• Positive contribution to the email
ecosystem by driving adoption
Page 23Marketo Proprietary and Confidential | © Marketo, Inc. 05/03/2023
Actionable Results• Designed with top-down
approach to present data in an easy to understand manner
• Tune out noise and focus on the results
• Personalize your experience to monitor what matters
• Value lies within the combination of all features
Email Informant
Page 25Marketo Proprietary and Confidential | © Marketo, Inc. 05/03/2023
Challenge Tracking email engagement is limited to clicks/opens without additional insight
Solution With real-time analytics, you gain visibility into who your customers are, where they’re located, what devices they’re using, how long they’re reading your messages, and more
Page 26Marketo Proprietary and Confidential | © Marketo, Inc. 05/03/2023
How does Email Informant help?
• Opens and engagement by platform, device, and mail client• Time spent reading is captured,
filterable by device and platform• Geo-location analysis provided
Page 27Marketo Proprietary and Confidential | © Marketo, Inc. 05/03/2023
Engagement Breakdown• Opens by platform, device and mail client• Geo-location analysis included
Page 28Marketo Proprietary and Confidential | © Marketo, Inc. 05/03/2023
Engagement Breakdown
• Track your subscribers time spent reading by email client and by platform
Page 29Marketo Proprietary and Confidential | © Marketo, Inc. 05/03/2023
Recipient Centric View
• Real-world application of results• Leverage data
to shape email contact strategy
Questions?