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Words that sell. As a copywriter, they are our bread and butter. Words that turn the ordinary into something worth paying money for. Get ready for 63 copywriter's power words in 8 categories with 3 all important action steps. Visit copywritematters.com for more copywriting courses, consults and content to improve your writing!
Citation preview
A Copywriter’s Bible of
(And How To Use Them)
@@CopywriteMattrsCopywriteMattrs
Power WordsPower WordsThat SellThat Sell
Wordsthat sellsell are a copywriter's bread and butter.
To write copythat generates
a reaction, copywriters must
dig into the emotional and psychological impactimpact of the
words we use.
Get ready for- 63 words - in 8 categories- and 3 action steps…
To turn ordinary copy
into something
more powerfulpowerful and effectiveeffective.
The most powerful word of all11
The most powerful word of all11
YouYou
Words about newness22
Words about newness22
BreakthroughSurprising
ExcitingAstounding
IntroducingWelcome
UniqueAnnouncing
Words about exclusivity33
Words about exclusivity33
ForbiddenNever
RevealedExclusiveLimited
SpecialSecret
HiddenTruth
Temptation
Words about urgency44
Words about urgency44
DirectHurryQuickFast
NowDiscover
NewResults
Only
Words that reassure55
Words that reassure55
CareSimpleSafety
Lifetime
CanGuarantee
ProvenEasy
Words about caring66
Words about caring66
HeavenDreamHealth
FamilyLove
Children
Words about saving77
Words about saving77
ReducedBargainBonus
DiscountLowest
SaveMoney
WinCheapFree
Words about pain88
Words about pain88
AloneRejectStressStupidGuilty
HateFailureAfraidLazy
Humiliation
"So I got power
words..."
"What the heck am I supposedto do now?"
Consider the emotion you want to tap into.Step 11
What do you want the
reader to feelfeel or avoid avoid feelingfeeling?
Use a word from that category.
Use these words in headlines & subheadings.Step 22
One well-well-placed power placed power wordword could
be the difference between
marketing being read – or ignored.
Test out these words in your copy.Step 33
See if they changechange the responses
you get.
Want to get better at convincingpeople to buy?
Grab this handy cheat sheet:
20 Incredibly Useful
Copywriting Tips(that will transform the
way you write)
Grab this handy cheat sheet:
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