A Compelling Statement to Corporate Leaders – Why You Must Address EIM and DG

The First Step in Information Management

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A Compelling Statement To Corporate LeadersWhy you must address EIM and DG

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#CDOVisionMay 5, 2016

Why We’re Here

Purpose: To review why leadership needs to change

their messages for being “data driven”

Outcome: Practical message for leadership Understanding a shared vision with the 5-step framework

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Why: Concepts, technology and projects are ahead of absorption

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Contributors

John Ladley

Doug Laney

Danette McGilvray

Kelle O’Neal

James Price

Dr. Tom Redman


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Business “Reasons” − One-off Project or Related Philosophy?

Improve segmentation to

drive more revenue

Reduce infrastructure cost of redundant

data, interfaces and processes

Improve quarter-end closing process

Validate commissions

against orders

Improve marketing campaign process and effectiveness

Comply to regulations

Reduce time to market for new

products

Expand internationally

Support new digital strategy

Improve Customer

Experience


The Message is Not Being Received

“Do data right”Data-driven Measure valueCDO / TDJ Aligned to dataCulture before tech

Apply to projectWe can’t handle that Too abstract TDJ turnover Just do it Tech before culture

Enga

ged

Not engaged


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Root Causes

Operating Framework

Leadership and Management Justification

Enabling Systems and

Practices

Business Alignment

Lack of Awareness

Grouped the many barriersinto five categories

to determine root causes


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Diffusion of Action

What Drives Culture? (How You Do Things)

pg 8

The Result Force

Neocortex

Limbic

Adapted from Dan Barnett (Primavera Company), Make or Break Culture and Gardiner Morse, Decisions and Desire, HBR Jan. 2006

© 2016 First San Francisco Partners www.firstsanfranciscopartners.com

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Adoption Curves - Gartner (Limbic)


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Innovation Diffusion Curve (Limbic)

Geoffrey A. Moore

Everett M. Rogers

Vendor and technology centric – used by venture capitalist more than adopter


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Diffusion of Use (We Need Neocortex!)

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Venkatesh, V. and Bala, H. “TAM 3: Advancing the Technology Acceptance Model"

Pg 11

Ms. CEO – This is Not Linear

Innovators go through acceptance process

But so do all others on adoption curves

The intent at every stage is to go from idea to practice

We need to address acceptance no matter where on curve you are


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Ms. CEO – It Isn’t a Project, It Is a Sea Change

0

2

4

6

8

10

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20

1 2 3 4 5 6

Acceptance of managing data as an asset

Forget adoption curve

Address intensity of idea

Support usage

Move to data-driven

*

* Based on a survey of contributors and interested parties


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Process

Vision


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Process

To get the Results you want, focus on Beliefs(Vision and Purpose) and Behavior(Picture, Plan and Participation)


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5 Step Framework to Align a Data Driven Organization*

Vision

• High-level, strategic statement of a Goal

Purpose

• Why you are executing your Vision

Picture

• Future State

• Principles

Plan

• What EIM is Facilitating

• Enterprise and LOB Roadmaps

Participation

• Who does What

Beliefs Behavior

Results: Business Impact the Program Delivers


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*Adapted from the work by William Bridges, Managing Transitions

Redman - “Provocateurs with passion for data”

Bottom up

Top down

Price – “Engaged leaders with passion for data”

2 Different Outlooks


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Message

Accept reality

Internal pressures:

Desire to understand customer at any time from any channel

Data Quality issues are persistent

Balance of old mainframe systems with new technologies

Movement to the cloud and losing control of data

Data Volumes are increasing

Mobile apps enabling data to be created and accessed anywhere

Project oriented approach to addressing issues/opportunities

External pressures:

Greater amounts of new regulations

Increasing Customer Demands – my information anywhere at any time

Technology and market changes outpacing ability to respond

© 2016 First San Francisco Partners www.firstsanfranciscopartners.com Pg 20

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Accept and convey these messages

It is all data now. • No such thing as a non-data project • Data must be used to solve problems

Determine the intensity and sincerity of the idea • Is it well thought out? • What is the business value?• Do you have the stamina?

Doing Nothing is Not an Option• Accept the risks if you elect to not pursue greater data discipline• Embrace the required changes if you elect to pursue EIM, DM or DG • Waffling is not an option and will cause additional cost and work


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Thank you!John Ladley

[email protected]

Kelle O’[email protected]

Next in the CDO Vision series:June 9, 2 PM ETCDO Interview !

Adapted survey

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