A brands aim at the heart

Ready

to go

shopping ?

A-brands :

aim at

the heart !

I keep my choice in mind !

Average 40 FMCG

Low planned categories

Middle planned categories

High planned categories

9.0%

9.8%

8.5%9.6%

National universe ; PRP 18-54 years ; base = total purchases during the last shopping trip

Average of

planned

purchases

73% 80%65%45%

NET

ISDR

A-brand or not, I decide once and for all !

Average 40 FMCG

Low A-brands categories

Mid A-brands categories

High A-brands categories

9.0%

9.7% 10.2%

8.1%


Preference

for A-brands61% 77%55%29%

NET

ISDR

How do the FMCG sectors behave ?


Vitamins &

mineral salt

products

Pils beer

Probiotic drinks

Cola drinks

Chocolate

Breakfast

cereals

Milk

Coffee

Hair styling

products

Body care

products

Face care

products

Stain remover

Chips

Cheese

Yoghourt

Canned food

Deep-frozen

food & ready

meals

Fruit juice

Special beers

Soda

Still mineral

water

Washing up

products

Deodorant

Biscuits

Sugar candy

Household

products

WC products

Soap & shower

gel

Shampoo &

conditioner

1st quintile

2.1%2nd quintile

5.9%3rd quintile

8.2%4th quintile

11.9%5th quintile

15.8%

Jam

Candy bars

Ice-cream

Ready desserts

Dressings

Oil & butter

Energy drinks

Toothpaste &

buccal hygiene

Tissues

Washing

products

Toilet tissue &

kitchen roll

Average NET ISDR

I’ve bought things that were not planned !

National universe ; PRP 18-54 years

5%

5%

9%

29%

31%

33%

I try a product for which I saw or heard anadvertising

Attracted by a new variety, a new taste, …

The person accompanying me asks to buya product

42%

36%

34%

Factors external

to the store

2%

5%

7%

13%

15%

22%

Attracted by the way a product is showedup…

Guided by the senses through the shelves

Attracted by a special action in store… 29%

20%

15%

Factors related

to the point of sale

0%

0%

19%

0%

0%

53%Attracted by an in-store promotion

Total

72%

Price / benefitVery regularly

Regularly

Business

A brands aim at the heart