Presented by Michael Brient

Strategic Services Director

Who we are

“We Combine the talent and skills of our businesses for the best results”

Capability

• Over 140 years of experience

• 800,000 instructions per annum

• Over £250 million recovered

• 0.097% industry low complaint ratio

Compliance

• Proactive compliance process

• Tracing

• Identify the vulnerable

How we achieve that

• Data Analytics

• Behavioural analysis

• Multiple contact strategies

HMRC

“The Behavioural Insights Team has worked with a range of different government departments to run trials at little additional cost to the time of team members. For example, in trials the team has run with local authorities, HMRC, DVLA, and the Courts Service (and is about to run with Job Centre Plus), the data is already being routinely collected and processes are already in place to deliver interventions, whether it is a letter, or a fine, or an advisory service for unemployed people.”

Social normsPeople tend to follow what others are doing,

particularly if they identify with them, or aspire to be like them.

Behavioural Insights Team (2012). Applying behavioural insights to fraud, error & debt. Cabinet Office.

HMRC tax letter trial, 2012

• Letters sent to late-filers• 140,000 recipients• Randomly allocated to receive 1 of 4

letters• National social norm “9 out of 10

people in Britain pay their tax on time” increased compliance by 5%

For more information please contact:

Alan SmithHigh Court Enforcement Operations DirectorMobile: 07834 600593Email: alan.smith@equita.co.uk

Gary CarrBusiness Development DirectorMobile: 07585 966318Email: gary.carr@equita.co.uk

Equita ltd | 42-44 Henry Street | Northampton | NN1 4BZwww.equita.co.uk