Why Every Ecommerce Website Should Go With Video?

If you want to achieve maximum revenues for your business in this competitive world, winning

customers from competitors should be your aim. Online business has grown rapidly and is going to

expand more in the coming years. Ecommerce business has started using video for its promotional

activities. Using video as a tactic to build business has recently grown rapidly.

The various reasons why video should be chosen by Ecommerce website is listed below. Online

stores should implement video in their promotional activities to gain maximum traffic.

1. It Attracts New & Relevant Search Traffic

Every business aims at gaining maximum traffic for their website. SEO is and will always be an

important factor for achieving maximum visitors. Search engines are giving a lot of emphasis on

videos these days for ranking your website. Ecommerce business websites are using videos to get

SEO rewards. Online store business are using scaling videos to reach long-tail keywords to make it

accessible to maximum visitors.

2. It Can be Easily Syndicated

The video which Ecommerce business uses can be used for various sites reachable both on desktop

and mobile. Various websites which run videos can be used at the same time for promoting your

video. Since you can add your video on various platforms at the same cost, this tactic is one of the

most cost-effective method of promotion. Through video you can effectively maintain your brand

consistency while strengthening consumer awareness.

3. It Encourage Sharing

You stand a relatively better chance of sharing with videos as compared to text-based pages. Add

videos on your Ecommerce websites and connect to thousands of people active on social

networking sites. A video thumbnail on facebook attracts more attention and results in having more

comments, likes, etc. Whenever you like or share a video link on a social media site, your friends

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Why Every Ecommerce Website Should Go With Video?

also see it due to the thumbnail that appears.

4. It Engages Site Visitors

The key to gain maximum visitors is to create an engaging video which can captivate your

customers. Your video can serve as a one-stop-destination for your visitor as he does not have to

scroll anywhere for further information. Video is less time-consuming and hassle-free as compared

to text pages. You can direct your visitors to shopping cart through automated videos. Embedded

call-to-action helps the customers to visit the desired pages.

5. It Drives Conversions

Since video shows the clear picture of the products, customers are in a better position to take the

decisions. The video removes all the hesitancy and helps in building trust and credibility for your

online store. Your customers can get a full demonstration about the product which will trigger their

buying decisions. Video can help your business gain more market share in a highly competitive

market. Create convincing video to win more customers and business for your online store.

6. It Increases Customer Loyalty

You need to stand out from your competition so that you gain maximum attention from your

visitors. Video newsletter are much better placed to gain customer loyalty than the usual text

newsletter. You can personalize your video communication according to the need and requirement

of the customer. Every individual is different and should be treated differently to gain their loyalty

towards your business.

7. It Creates Online Personalization

With new technology and advancements, personalized videos can be created easily. You can tailor

your products and services videos according to the target audience. By increasing the customer

experience better conversion ratio can be achieved. If you will be able to gain customer loyalty,

achieving more market share will be easier for you. Adding a personal touch will always add more

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Why Every Ecommerce Website Should Go With Video?

chance of business growth.

8. It has High ROI Over Cost Incurred

The kind of impact videos produce on the sales figure is phenomenal as compared to the cost

incurred on its creation. The return on investment is usually very high as the same video can be

uploaded on several video sites and social networking sites as well. You can create personalized

video with less expenditure which will give you high return on investment. Your Ecommerce

business will get maximum customers if you will use video to its fullest.

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