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Watson Customer Engagement with Cognitive Commerce 1/23/2017 1 3 Ways eCommerce Will Change Forever Watson Commerce

3 Ways eCommerce Will Change Forever with Cognitive Commerce

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Page 1: 3 Ways eCommerce Will Change Forever with Cognitive Commerce

Watson Customer Engagement

with Cognitive Commerce

1/23/20171

3 Ways eCommerce Will Change Forever

Watson Commerce

Page 2: 3 Ways eCommerce Will Change Forever with Cognitive Commerce

Watson Customer Engagement

The Era of Cognitive Business has begun.And it runs on Watson.

Online merchandisers can quickly move from insights to action to results.

1/23/2017Commerce Insights2

Enables retailers to start using data to transform their business.

Page 3: 3 Ways eCommerce Will Change Forever with Cognitive Commerce

Watson Customer Engagement 1/23/2017Commerce Insights3

Commerce Insights

Outthink Insights

Outthink Merchandising

Outthink Opportunities

Page 4: 3 Ways eCommerce Will Change Forever with Cognitive Commerce

Watson Customer Engagement 1/23/2017Outthink Insights4

Outthink Insights

Top performing retailers are 2.2x more likely to use business analytics than their lower-performing peers.

Page 5: 3 Ways eCommerce Will Change Forever with Cognitive Commerce

Watson Customer Engagement 1/23/20175

Listen to your data and make better decisions – turn vast amounts of data into actionable insights that drive smarter online merchandising decisions.

With so much available information, it’s difficult to collect, analyze and apply in a way that supports informed decision-making.

Commerce Insights uses the power of Watson to understand all the data and learn from it to improve your business.

Outthink Insights

Outthink Insights

Page 6: 3 Ways eCommerce Will Change Forever with Cognitive Commerce

Watson Customer Engagement 1/23/20176

Outthink Opportunities

Outthink Opportunities

Page 7: 3 Ways eCommerce Will Change Forever with Cognitive Commerce

Watson Customer Engagement 1/23/20177

Transform the Monday-morning recap from a qualitative discussion into a valuable opportunity to identify new business drivers.

Explore your commerce data in highly visual ways and use every day language to make analysis simpler and find new connections.

Commerce Insights helps drive sales by finding those hidden connections in your commerce data.

Outthink Opportunities

Outthink Opportunities

Page 8: 3 Ways eCommerce Will Change Forever with Cognitive Commerce

Watson Customer Engagement

Outthink Merchandising

1/23/2017Outthink Merchandising8

Page 9: 3 Ways eCommerce Will Change Forever with Cognitive Commerce

Watson Customer Engagement 1/23/20179

IBM has created a new approach to ecommerce by infusing online merchandising with cognitive capabilities.

Online merchandisers and marketers can take direct action and immediately see how those actions affect the customer experience.

Commerce Insights provides a personalized view so you can quickly drill down into the performance of your products and categories.

Outthink Merchandising

Outthink Merchandising

Page 10: 3 Ways eCommerce Will Change Forever with Cognitive Commerce

Watson Customer Engagement 1/23/2017Outthink Merchandising10

Sports Equipment Retailer

“Merchandisers spend almost no time digging deeper into details because it’s too hard, and they don’t do it until there is a problem, but by that time, it has become a multi-thousand dollar problem.”