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Franchise Report for 7 Eleven - East Prahran 1 10 Competition within 2km of site Store Profile Forecourt size: 50mSq Shop size: 35mSq Unleaded tanks: 6 Diesel tanks: 3 LPG Tank: Y Brand Suburb BP Prahran BP Prahran Coles Express South Yarra Coles Express Malvern Coles Express Windsor Store Address: Cnr Orrong and Malvern Rds Store function: Local Convenience Metro/Regional: Metropolitan Last refurbished: AUG2011 Traffic Flow: ##### ABS, PSMA, 2011

7Eleven Reporting Proposal

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This is the reporting component of a presentation that I created for a prospective pitch to 7Eleven Australia. It demonstrates an example of what I could replicate within SQL Server 2008 to generate automated reports for each of their franchises, back in 2011. This was not commissioned by 7Eleven and was not adopted internally.

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Page 1: 7Eleven Reporting Proposal

Franchise Report for 7 Eleven - East Prahran

Shell BP Caltex Mobil 7 Eleven

1

10

Competition within 2km of site

Store Profile

Forecourt size: 50mSqShop size: 35mSqUnleaded tanks: 6Diesel tanks: 3LPG Tank: Y

Brand SuburbBP PrahranBP PrahranColes Express South YarraColes Express MalvernColes Express WindsorMobil Prahran East

Store Address: Cnr Orrong and Malvern Rds

Store function: Local ConvenienceMetro/Regional: MetropolitanLast refurbished: AUG2011

Traffic Flow: #####

ABS, PSMA, 2011

Page 2: 7Eleven Reporting Proposal

Household Demographics for 7 Eleven - East Prahran

HHInc_Less2

0k

HHInc_20_5

0k

HHInc_50_9

0k

HHInc_90_1

20k

HHInc_120kP

lus0

1000

2000

3000

4000

5000

6000

7000

Household Income profile within 2km of site

Hous

ehol

ds

89%

11%

% of Type of Employ-ment within 2km of site

White Collar %Blue Collar %

ABS, PSMA, 2011

Page 3: 7Eleven Reporting Proposal

Vehicle Census Data for 7 Eleven - East Prahran

ABS, PSMA, 2011

ABS, PSMA, 2011

Page 4: 7Eleven Reporting Proposal

Vehicle Census Data for 7 Eleven - East Prahran

ABS, PSMA, 2011

ABS, PSMA, 2011

Page 5: 7Eleven Reporting Proposal

Household Demographics for 7 Eleven - East Prahran

Age_Under_15

Age_15_24 Age_25_44 Age_45_64 Age_Over_64

0

5000

10000

15000

20000

25000

Population Profile by age within 2km of site

96%

4%

% of Households owning cars within 2km of site

% of HH with car% of HH without Car

ABS, PSMA, 2011