7 THINGS 7 THINGS YOU NEED TO YOU NEED TO

KNOWKNOWABOUT SEO IN ABOUT SEO IN

20152015

Will HankeWill Hanke

Questions at the EndQuestions at the End

What SEO What SEO is NOT is NOT in 2015in 2015

No More No More Keyword StuffingKeyword Stuffing

No More No More Article SpinningArticle Spinning

No More No More Directory SubmissionsDirectory Submissions

No No Press Releases Press Releases Without Actual Without Actual NewsNews

NoNo More Tricking the System More Tricking the System

What SEO Strategies What SEO Strategies Work Work in 2015in 2015

1. 1. Real, Helpful ContentReal, Helpful Content

akaaka Inbound Marketing Inbound Marketing

No Longer Just Looking for WordsNo Longer Just Looking for Words

Semantic IndexingSemantic Indexing

Who’s Hungry?Who’s Hungry?

The Machines are LearningThe Machines are Learning

The Four Letter WordThe Four Letter Word

2.2. Consistent Content Consistent Content

Fresh WinsFresh Wins

Yeah, I Know…Yeah, I Know…

Just One Article This MonthJust One Article This Month

Just One Article This MonthJust One Article This Month

63 Additional Visitors63 Additional Visitors

Free Blogging SEO ChecklistFree Blogging SEO Checklist

RedCanoeMedia.com/RedCanoeMedia.com/checklist/checklist/

3. 3. Link Building & Un-BuildingLink Building & Un-Building

Good Links Boost Visitor ValueGood Links Boost Visitor Value

Good Content Brings LinksGood Content Brings Links

Bad Links Don’t HelpBad Links Don’t Help

You Need to Remove Bad LinksYou Need to Remove Bad Links

4. 4. Make Your Site Function WellMake Your Site Function Well

Correct HTML StructureCorrect HTML Structure

SEO Doctor Plugin for FirefoxSEO Doctor Plugin for Firefox

Fast Site = Better RankingsFast Site = Better Rankings

developers.google.com/speed/pagespeed/developers.google.com/speed/pagespeed/

Beautiful / Functional DesignBeautiful / Functional Design

Beautiful / Functional DesignBeautiful / Functional Design

Beautiful / Functional DesignBeautiful / Functional Design

Beautiful / Functional DesignBeautiful / Functional Design

5. 5. Mobile FriendlyMobile Friendly

Use a Responsive ThemeUse a Responsive Theme

Mobile E-CommerceMobile E-Commerce

6. 6. Interact with the Social WorldInteract with the Social World

Make Interaction EasyMake Interaction Easy

Visual Site or Product?Visual Site or Product?

Just Out on MondayJust Out on Monday

7. 7. TrustedTrusted

Safe Browsing ToolSafe Browsing Tool

Trust LogosTrust Logos

Good Reviews Across Multiple Good Reviews Across Multiple SitesSites

Leverage Other BrandsLeverage Other Brands

BONUS: BONUS: 100% Secure HTTP100% Secure HTTPSS

What SEO Can Be for You in 2015What SEO Can Be for You in 2015

Protecting Your Online Protecting Your Online ReputationReputation

Thursday Night7:00 PMSpazio’s WestportJust $10

RedCanoeMedia.com/meetup/

Navigate the RapidsNavigate the Rapids

Every Friday at 1:00PM

RedCanoeMedia.com/NTR/

Thank You!Thank You!

RedCanoeMedia.comRedCanoeMedia.com

314-514-5SEO314-514-5SEO