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Jenny Halasz's presentation at the Raleigh Entrepreneur's Meetup on the top 5 things everyone needs to know about SEO and how it changed in 2011.
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SEO IN 2011
Five Things You Need to Know Now
@jennyhalasz
Who Am I?
@jennyhalasz
Experienced.
12 years in search Columnist for Search Engine Land Instructor for QIC Learning Speaker – SMX, SES, Internet Summit… Agency, in-house, consultant
@jennyhalasz
Ethical.
@jennyhalasz
Elemental.
@jennyhalasz
5 Things You Need to Know
Panda Schema.org Search Plus Your World Canonicals Social Networking
@jennyhalasz
Let’s talk about the Panda in the room…
Started in January 2010
Updated 11 times Last update 11/18
@jennyhalasz
Content
Links
Content or Linking?
@jennyhalasz
Schema.org
Supported by Google, Bing, Yahoo, and Yandex Made possible with microdata formats in
HTML5 Itemscope Itemprop
Enumerations Name Price Availability Ratingvalue
@jennyhalasz
Search Plus Your World
@jennyhalasz
Search Plus Your World
@jennyhalasz
Search Plus Your World
@jennyhalasz
Search Plus Your World
@jennyhalasz
Canonicals
<link rel="next"
href=“Octuplet
#6" />
<p>
I’m
the fifth-
born
</p>
<link rel=“prev" href=“Octuplet #5" /><link rel=“next" href=“Octuplet #7" /> <p> I’m the sixth-born </p>
<link rel=“prev" href=“Octuplet #6" /> <p> I’m the best! </p>
@jennyhalasz
Social Networking
@jennyhalasz
