Presenting January’s 4:59 Seminar

7 Technology Trends That Will Matter Most to Small Business in 2013

Brad Attig

MADISON AVE. COLLECTIVE

WELCOME TO

THE MAC!o The MAC is a creative and

diverse group of independent,

freelance talent.

o We are comprised of coders,

web developers, graphic

designers, illustrators,

strategists, content creators

and business coaches.

o We share ideas, business

experiences, and a common

belief that two (or more)

heads are usually better than

one.

o We scale to fill the needs of

our clients.

I work with small and mid-sized

business (SMB’s), both B2B and

B2C, and with non-profit

organizations to assist in

identifying and clarifying their

unique message.

This encompasses branding,

marketing and engagement.

I assess current practices and

provide recommendations how to

best focus their message.

YOUR PRESENTER

Brad Attig

MAC Member

www.bradattig.com

I educate my clients how social

media can integrate within their

current marketing strategy and

how to leverage social tools

effectively.

I create best practices for my

clients to engage their

customers with conversational

marketing that drives brand

loyalty.

The objective today is to identify one single actionable item. One

item where you can leverage or manage technology to improve your

customer’s experience, increase loyalty and positively impact your bottom

line.

7 Technology

trends that will

matter most to

small business

in 2013

Mobility is changing how

you do business, both

internally with your team and

externally with your

customers.

36% of Small Businesses

have replaced some or all of

their desktops with tablets or

smartphones.

1. DEATH OF THE DESKTOP

Smart business owners will embrace technology and tap into mobile's

ability to work faster, more efficiently and more effectively.

Recognizing the opportunity

technology offers, figuring out

how to use and leverage it is a

jungle.

54% of SMB’s have seen their

“pain points” of technology

increase in the last few years.

2. UNDERSTANDING TECHNOLOGY IS

GOING TO BE CRITICAL

Are you mystified by cloud computing, marketing automation, social

media platforms, “showrooming” and even how to have an effective

presence with your website?

Small business can’t

compete on salary,

benefits and bonuses.

How will you respond?

Technology experts are

only going to increase in

demand, scarcity, loyalty

and cost.

Creative solutions to

technology needs will be

critical in 2013 to your

business success.

3. FINDING GOOD TALENT WILL ONLY

GET TOUGHER

Freelancers and contractors

are expected to become

easier to find.

Independent workers

(contractors, freelancers and

solo-preneurs) are projected

to grow from 17 million to 23

million in the next 5 years.

4. OUTSOURCING WILL BECOME A

GREAT OPTION FOR THE SMB.

While it will be easier to find “talent” on a temporary basis, will you know

how to qualify that talent and even know what to say and ask?

www.matchbook.com

Social

Getting meaningful

recommendations from

reputable sources

(friends).

Local

Using local search to find

retailers. Are you

optimized?

Mobile

“Showrooming: the act of

using a phone to

compare your price to an

on-line price.

5. SOLOMO GOES SHOPPINGSocial – Local - Mobile

6. CONNECTED

MILLENNIALS &

THEIR MOMS

Two key consumer groups you need to

learn as much as possible about.

Both are constantly connected and are

not shy in sharing their opinions about

your brand, your product and your service.

2013 brings the year to step up your

monitoring and responses to these critical

groups.

Facebook, Twitter and You-Tube

are the 800 lb. gorillas but

focusing on the social media

platforms that your customer is on

is critical.

Pinterest, Instagram, Yelp, Bing

& Google Local Places, and

Google+ are places that your

customer might hang out.

7. SOCIAL MEANS MORE THAN

FACEBOOK

You no longer need to have a presence everywhere and a poor showing

in some places can even hurt you. Focus on where your customer is

and own those spaces. Plan to spend more time actually engaging with

your customer.

2013 will continue to be a year of change. Businesses which

choose to embrace technology and seek to use these advances will

find themselves having stronger customer loyalty.

Starting and carrying on a meaningful dialogue with customers will

positively impact their bottom line and make 2013 both a prosperous

and profitable year.

Thank you for attending & keep

this top of mind