8 social media trends that matter

8 Social Media Trends That MatterAnd How they Apply to Business

@Laurie Shook

Where Shall We Start? Pick a picture, and away we go!

Big Data & Social Analytics

� Customer service, PR, Marketing earliest “sweet spot” for social media

� Next phase: applying “Big Data” available in social media to impact other business areas

� Ticker Tags: Uses social media trends to alert investors in advance of stock price changes

� Other uses: Forecasting based on weather; inventory; product requirements; process improvement

Chewbacca Mom viral video & Hasbro stock price

Video Comes Alive

� People remember 10% of what they hear; 65% of what they see

� Infographics are 3X more likely to be shared

� Live streaming took off with Periscope in 2015; Facebook Live brings easy video creation and distribution to built-in audience live & later

� Implications for business: Do visual always. Do video now, as much as possible. Do Facebook “Live” now. The Eye by Tony Tasset

Social Commerce

� $3.3 B in US Sales tracked to Social media

� Facebook and YouTube introduced 360 ads for immersive experiences

� Pinterest drives $50 average sale

� 2 M pin product pins daily

� 93% use Pinterest for purchase planning

� Introduced buyable pinsSource: Social Media Today

Chats & Chat Bots Pique Curiosity

� Messaging Apps gaining strength� WhatsApp, Facebook Messenger

� Chat bot – Chatter robot or conversational agent

� Siri, Cortana, Alexa

� Automate routine transactions

� Save us from IVR jail!

Source: TechCrunch, 2016

Mobile Phone Lovers

� More Google searches occur on mobile than desktop

� Nearly 80% of time on social is via mobile

� Mobile ordering apps poular: Starbucks, Dunkin Donuts, Chick-fil-A

� Implications. Your website MUST be responsive or mobile friendly

� Implications: Plan to leverage location information and evaluate mobile ordering. Mobile Phone Lovers,

Banksy, Bristol.

Social Comes to the Enterprise

� 2/3 of Social Media’s Value lies in improving collaboration and communications within and across enterprises (McKinsey Global Institute)

� What’s the stumbling block? Usability? Security? Purpose?

� Facebook for Business being trialed

� Potential for LinkedIn/Microsoft

Employee Advocacy

� Employees have 10X the followers and 8X the social engagement as the brand

� Apps exist that help curate, customize and track content for employees, such as SocialChorus

� Successful example: Zappos

� Mainstream examples, AT&T, Starbucks

Social Media Today

What Social Media Strategies Should I Use for My Business?

� Different trends apply to different businesses� Mobile ordering great for chain retail

� Video great for all types—solopreneur, non-profit, SMB, enterprise

� Different platforms depending on business

� Should have a good business with a good product before you focus too much on social!

business2community

Social Media Can Overwhelm

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Category 1

Chart Title

FB Instagram Snapchat Twitter

Average Minutes per day ranges from 82 to 110 minutes

Prioritizing Focus Areas

Non-profit; Solopreneur SMB EnterpriseLinkedIN Sales; recruiting;

thought leadership; Pulse

B2B Sales; Pulse; recruiting

Facebook Events; ads; posts; boost

Posts, Events; boosts; ads;

Posts; Events; boost; ads;

Posts; boosts; ads;

Twitter News; events Amplification Customer service; news

Instagram; If visual appeal If visual appeal If visual appeal B2C yes; B2B depends

Pinterest If product related

If product related

Website Yes Maybe Yes YesSnapchat Marketers Dabble Research

8 Social Trends that Matter

And how they apply to businessLaurie [email protected]

@LaurieShook on Twitter and Facebook972-767-9291