7 Emotional Triggers to Write Powerful Emails

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The Seven Triggers

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Russell Granger's The 7 Triggers to Yesis a must-read for any marketer



If you aren't using these

elements in your email copy, you

should be



The triggers:

• Friendship• Authority• Consistency• Reason Why• Reciprocity• Contrast• Hope



The power of these triggers comes when we mimic them in our copy; we build trust and

relationship sooner... and we sell sooner



Use all 7 triggers in your campaigns...



...but not all on Day 1!



When you meet someone new, you use these elements over time



Not everyone is going to buy the

first day

It's OK to build up



Sometimes people do buy right away, but

not always


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Let's cover a trigger:



Friendship



Friendship is a combination

of other triggers



It's easy to make friendship happen

quickly - but you must do it right.

Hype doesn't work.



Make sure your lead magnets and content provide value



That begins to set up a friendship



For example, if you meet someone and

they give you something, you

generally develop at least a small

level of liking for them



It activates reciprocity (giving something back again)



And it activates contrast (because not everybody is going to buy you something!)



It's a likability factor. Do the same on your squeeze page, content, lead magnets, etc.



Think about being

targeted with your

relationship-building



Call out your audience -you'll get

lower clicks but higher

quality leads and sales



Make your squeeze page friendly, and have it share how valuable your free gift is



This activates friendship, reciprocity, and contrast - most people are not used to a squeeze page like this



A generic headline-only squeeze page works well, but it doesn't get qualified subscribers.

The people don't know you.



I would much rather have a small list of people who

like me, then a large list of people who don't!


Get my proven system for writing powerful emails that people want to read - and that

make more sales – Click Here! www.infobusinessuniversity.com/email

