5 tips: Facebook Marketing Seminar

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Copyright © 2013 Maverick Mav 1

[email protected]

M: +61 433 343 120

T: (Australia Wide):1300 618 418

T(Intl): +61 2 8065 6758

/MaverickMavOz

Facebook Marketing- Tips!

/AppsMav

mailto:[email protected]

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Copyright © 2013 Maverick Mav

Services

to help you build a stronger customer base

We create Facebook Applications

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Copyright © 2013 Maverick Mav Maverick Mav Pty Ltd

2011 •Understanding SM

•Is it a hype?

2012 •Setup

2013 •Execution

•Management

•Part of your Marketing & Support Strategy

Timeline

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0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2010 2011 2012

Extensive Presence

Some Social Media Presence

No Social Media Presence

Internal Research. Approximate %age

Embracing Social Media

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2013

Burning QUESTIONS?

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2013How do we:•Increase Fans/ Followers/ Connections

•Get Sales

•Increase Customer Satisfaction

•Grow Business

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It is NOT About:•Setting up Accounts, Welcome Page, Cover Photo, ……..

•Posting Status Updates or offers

•Spamming Newsfeeds

•Uploading Photos

Answer

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Strategy

Tactical Action Plan or Roadmap

Sophisticated Setup- Apps

Engagement- Stories in Newsfeed

Attractive Campaigns- Go Viral

Measurement

It’s About

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Success Factors

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Features & Best Practices

Social Graphs- Beyond Like (Cooked, Listened Actions)

Social Plugins

Recommendation plugin

Facepile pluginOpen Graph Protocol

Success Factor

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Page Policies

Page Policies! Cover Photo T& C

Success Factor- Platform Policies, Promo guidelines, Branding T&C

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Algorithms, Workflow, Applications, Analytics

EdgeRank

Facebook Insights

Group Deal

Success Factor

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Week 6Week 1

Week 2 Week 8

Reach 600- 800 Fans

NEXT

Launch Photo Voting Contest

- 3rd party app

Offer Strategy

Reach 300 Fans

1 Status Update per day. No Offers or Sales Messages!

Success Factor- Roadmaps

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Profile vs. Page

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Profile-Page RelationshipFor example, if your name is ‘John Smith’ and you have a business called ‘Super Business Solutions’:

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Have Multiple Admins

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• Ensure you get a Vanity URL:www.facebook.com/YourBusinessName

• You can sign up for your Vanity URL here: http://www.facebook.com/username/

Reserve Your Business Name

http://www.facebook.com/YourBusinessName

http://www.facebook.com/username/

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Promote it!

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COMPLETE YOUR BRAND’S PROFILE – Get Social + Search Effect!

USING FACEBOOK PAGES TO EFFECTIVELY MARKET YOUR BRAND

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CREATE EFFECTIVE COLLATERALSA compelling cover image that

adheres to Facebook guidelinesAn appropriate profile image

depicting your brand’s icons or signage

A succinct summary of services your brand offers.

Custom designed tab apps and tab app icons

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Facebook Marketing

to help you build a stronger brand

Give complete Digital support

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PAY ATTENTION TO YOUR CONTENT – CONTENT REALLY IS KING

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YOUR MANTRA FOR CONTENT

Know your audience

Be brief, and be topical

Mind your language

Express yourself through images

Engage the engagement

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Ask Questions or Fill in the blank

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You Get Answers ‘Comments’

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Why?

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When Fans ‘Like’, ‘Comment’, ‘Share’

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Stories are generated in Friend’s Newsfeeds

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The Benefits of being ‘Liked’

*Source: Facebook

Stories are generated in Friends’ Newsfeeds

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Go Viral – With every interaction from Fans

Add Events

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Use Questions Tab

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To End Political Debates(Could have easily settled the debate!)

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INSTALL CUSTOM TAB APPSA custom tab is, in the Facebook realm, an app. It’s the equivalent of

having a custom designed website.

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Increasing:• Social Graph Effect – Stories about your

brand• Fan base• Engagement• Sales

Install Custom Tab Apps

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Incentivisation is key

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Before Like After Like

Incentivisation is key

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Customised Business Experience

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F- Commerce

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Custom Design for your BusinessStore Locator

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Display & Self Manage Multiple Store LocatorMultiple Store Locator

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Custom Experience for yourReal Estate Agents

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Display- Events, Trainings, Workshops

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RUN CONTESTS, QUIZ, GIVEAWAYS

If Content is King, Contest is Queen

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RUN FACEBOOK CONTESTS

Create an exciting story to tell

Benefit from fans sharing your

contest

People Love Rewards &

participating in contests

Stories are created when Fans participate

WHY?

Facebook doesn’t allow running contests -

Using any native tab- Using Like, Share,

Comment as voting mechanism

Doing these can result in your page being

reported and banned!

Contests on Facebook are a great way to build traffic quickly. Even better, they can focus on a specific product, service or promotion that a business wants to promote.

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Photo Contest- Before Like

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Photo Contest- After Like

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Photo Contest- Submit Photo & Invite Friends

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Photo Contest- Before Like

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Photo Contest- After Like

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USE FACEBOOK PLUG-INS – CROSS-PROMOTION ALWAYS WORKS

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FACEBOOK PLUG-INSFacebook plugins are small widgets you can add to your website to boost website and social traffic!

‘Like Us On Facebook’ plugin

Facebook Activity Plugin

Facebook Recommendations plugin

Facebook ‘comment-box’ plug-in

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FACEBOOK MARKETING FOR BRANDS

THANK YOU