Note: the photo’s in this

document are my own

examples. So, you will see a

lot of cats and dogs in them. (I

am the director of an animal

rescue shelter.)

But any nonprofit - whether

you feed hungry children,

work with the disabled or build

houses for low income families

- can use these tips on their

Facebook page.

Don’t be afraid to experiment.

01 Use TexT

You can use stock photos and put the post title on the photo.

Adding text to a

photo makes it easier

to share and more

likely to get “liked”.

Posting a photo on Facebook is a good way to get people to “like” and “share” your post.

Photo’s get 90% more views than a text post.A post with a photo is nearly 40% more likely to get engagement from your fans.

02 say Thank yoURecognizing those who support your organization is a great posting idea. As nonprofits we should always be looking for ways to thank people.

And the chances are the person(s) you are thanking will share yourv post. The photo of the girl donating her birthday presents (below center) ended up getting shared by the Pastor at her church. From there the photo was shared and liked by thousands of people.

People

BeingAppreciate

Appreciated

03

Posting a photo of an event (a river clean up, a canned food drive, a meals on wheels

delivery) is a positive way to demonstrate the accomplishment of your mission. C

eleb

raT

e yo

Ur s

UCC

esse

s

01

You can use a collage to highlight your volunteers, show a successful event, update a long term project, thank people for donations… the possibilities are endless.04 Collage

05 ImITaTIon

Borrowing ideas from other successful campaigns is a legitimate way to create new content. Many artist and designs will freely admit they were inspired by someone else’s work. So scour the internet for new photo idea’s.

06 behInd The sCenesDo most people only see the end result of your services or products?

A “behind the scenes” photo can be of great interest to your supporters.A simple photo of a fundraising planning meeting, the packaging of a food delivery or the assembling of a wheelchair can demonstrate the effort that goes into the services or products you provide.

Props can help tell a story or tell a joke. If you have volunteers who build houses take picture of them with a hammer in their hand. If you run a soup kitchen why not make a “menu” with fancy fonts like a french restaurant. Using props can be a lot of fun. It just takes a little creativity.

07 Props

Making a post into a game can generate lots of engagement. You can use word games, fill-in the blank games, caption games, quizzes, etc. If you have the resources you can offer a simple prize for the most liked or first correct com-ment.

Write your answer in the comments below.

08 Make a Game

Stories can be told with just one photo or a sequence of photos.

You can add thought bubbles, comic strip panels, arrtows, etc.

Some times the story just happends, other times you will to plan it out ahead of time.

09 sTorIes

You can post one photo to tell the first part of a story and then later that day post another photo which adds to the story.

Post pictures on other organizations Facebook page timeline (when appropriate). It’s a great way to say thank you or share a success that was made possible with their help. For the most part, posting a photo on another organizations Facebook page is a win/win for everyone.

10 Share It

bonUs TIp

shoCk ThemA shocking photo can be anything that makes people STOP scrolling through their Facebook timeline. It doesn’t have to be radical or grotesque. It just needs to be out of the ordinary. A kitten catch in a fire or the insides of puppies work for me.

Posting photo’s can help tell your organizations story as well as generate new fans to your Facebook page.

But be sure to get permission from people before you post their picture on your page.

If you take a photo of children then ask their parent(s)/guardian if it is OK to use the photo.

JUsT remember

Thank you for taking time to read this article. If you are interested in more Facebook tips or other social media and content creation articles be sure to visit:

www. nonprofitally.com

Also, feel free to share you thoughts and comments on this blog. Your feedback is very helpful.

Steve Vick steve@nonprofitally.com