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Many small businesses are confused by new media and tired of their traditional advertising methods. We present a few offline marketing tactics for advertising your small to medium sized local business. Produced by CoastalRepro.com
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WHAT IS OFFLINE MARKETING?
Offline Marketing is another term for traditional advertising and refers to marketing activities
and channels that are not internet-based.
BILLBOARDS
SIGNS
TRADESHOW DISPLAYS
VEHICLE WRAPS
1. CREATE ATTENTION GRABBING SIGNS
• These can be displayed • Outside of your business, • At trade shows and • Anywhere else where local laws allow signage.
• Follow some basic rules for these: • They should be easy to read • Attractive and are • Noticeable from a distance
2. DISTRIBUTE FLYERS + HANDOUTS
This is a fast way to get the word out about your business and any specials you may be offering.
• Both should feature • Custom printing of your company name in bold letters. • Your contact information should be easy to read • Message clear and to the point. • Avoid black and white, as this color theme is too generic. • If your company has a logo, use it somewhere on these handouts.
3. DO TRADESHOW MARKETING
• Rent Booths at Tradeshows and Conferences. • This is one of the best ways to get your products or services in front of
potential customers
• Display products or brochures outlining your services
• Bring customized promotional products to give away. • Pens, key chains, notebooks, other office supplies • Tee shirts, tote bags, sweatshirts, sunglasses, hats • Creative items such as ice cube trays, wine bottle coolers, underwear
• Once a potential customer leaves the tradeshow or conference, items such as these keeps your name with them.
4. SPONSOR LOCAL YOUTH TEAMS
Get your banners in front of local eyeballs by sponsoring youth teams In some cases, if you have the budget required, you may even have your logo displayed on the team’s apparel. Benefits:
1. Local recognition 2. Goodwill for your brand 3. Effective marketing 4. Inexpensive compared to other strategies
5. BRAND WITH VEHICLE WRAPS
Vehicle wraps have an upfront cost, but they pay for themselves with free marketing over a few years. Ideas for designing vehicle wraps:
1. Get bold and make a statement 2. Include your logo multiple times on wrap 3. Make it easy for customers to read 4. Don’t get tacky, stick to your brand design 5. Include social media addresses, encourage following
GET A QUOTE TODAY
Coastal Creative Reprographics is a nationally leading full-service design, printing and display company located in San Diego, CA.
Get a quote at CoastalRepro.com on various offline marketing solutions including indoor and out door banners, full or partial vehicle wraps, wall graphics, tradeshow displays, custom graphic design, and more.
Email: [email protected]
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