5 Reasons Every Business Owner Should Write a Book

Brenda Trott (Make Money In Your Sleep Girl)

#1 You can charge more money

Let’s think about this for a moment. If you needed a plumber to install your new jet-tub, which of the

following plumbers would you hire? The one who wrote the book about jet-tub installation, or the

other one? Which plumber do you think would charge more? Authors are considered experts on their

subject, and experts get to charge more for their services.

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#2 Residual IncomeYou can't always count on the ability to make a living. People get sick, break

bones and all sorts of things. A book could be another form of income while you

are vacationing or out of commission. Without marketing, you probably won’t

be able to retire, but it certainly a nice additional income.

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#3 Increase Your Current BusinessEven if you just give your book away, you will become the person who knows

about your industry and every time someone puts your book on the shelf, they

are advertising you and your business!

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#4 It Opens Doors To Speaking EventsPeople don’t even need to have read your book. If you are an author, people

want to meet hear from you. When you speak, you are seen as an authority on

your topic and you get more customers.

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#5 Its good for your reputationAs a business owner, you need to ever be mindful of your reputation. People will “Google” your

business name and your personal name before they do business with you. Being proactive is the best

way to “manage” your business. Your authorship page and sometimes your book’s sales page will show

up on the first page of Google. That's better than your latest divorce proceedings.

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