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Welcome Make 2015 Your Best Year Ever

4 Keys to Grow Your Landscape Business in 2015

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Lawn & Landscape columnist, consultant and award-winning landscaper Marty Grunder reveals four simple things any landscaper can do to grow and beat their competition in 2015. Specifically, you’ll learn: how to sell tons more work to existing clients, how to attain, train, retain and entertain a modern-day green industry work force, how successful landscapers make more money and have more fun.

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Page 1: 4 Keys to Grow Your Landscape Business in 2015

Welcome

Make 2015 Your Best Year Ever

Page 2: 4 Keys to Grow Your Landscape Business in 2015

•2014 has been a good year for most contractors

Page 3: 4 Keys to Grow Your Landscape Business in 2015

•2015 – What will it bring?

Page 4: 4 Keys to Grow Your Landscape Business in 2015

•2015 – What will it bring?

•There is no reason to believe 2015 won’t be great!

•Lots of Good Data out there and Optimism!oConstruction Spending is up

Page 5: 4 Keys to Grow Your Landscape Business in 2015

•2015 – What will it bring?

•There is no reason to believe 2015 won’t be great!

•Lots of Good Data out there and Optimism!oConstruction Spending is upoMarriott is building 1800 hotels worldwide

Page 6: 4 Keys to Grow Your Landscape Business in 2015

•2015 – What will it bring?

•There is no reason to believe 2015 won’t be great!

•Lots of Good Data out there and Optimism!oConstruction Spending is upoMarriott is building 1800 hotels worldwideoMajor equipment manufacturers like Gravely, Vermeer and STIHL are all doing well

Page 7: 4 Keys to Grow Your Landscape Business in 2015

•2015 – What will it bring?

•There is no reason to believe 2015 won’t be great!

•Lots of Good Data out there and Optimism!oGrunder Landscaping is up 15%

Page 8: 4 Keys to Grow Your Landscape Business in 2015

•2015 – What will it bring?

•There is no reason to believe 2015 won’t be great!

•So if you want to GROW, there are 4 things you need to focus on.

Page 9: 4 Keys to Grow Your Landscape Business in 2015

•4 Things to focus on to GROW:

1. Sell more to your existing clients

Page 10: 4 Keys to Grow Your Landscape Business in 2015

•4 Things to focus on to GROW:

1. Sell more to your existing clients2. Attain, Train, Retain, and Entertain a World Class Staff

Page 11: 4 Keys to Grow Your Landscape Business in 2015

•4 Things to focus on to GROW:

1. Sell more to your existing clients2. Attain, Train, Retain, and Entertain a World Class Staff3. Have more fun and Make more money

Page 12: 4 Keys to Grow Your Landscape Business in 2015

•4 Things to focus on to GROW:

1. Sell more to your existing clients2. Attain, Train, Retain, and Entertain a World Class Staff3. Have more fun and Make more money4. You can DO More

Page 13: 4 Keys to Grow Your Landscape Business in 2015

•Before we start with those 4 things, let’s begin with the end in mind

Page 14: 4 Keys to Grow Your Landscape Business in 2015

•Before we start with those 4 things, let’s begin with the end in mind

• 6 months from now, what would need to happen for you to consider that time successful?

Page 15: 4 Keys to Grow Your Landscape Business in 2015

•Before we start with those 4 things, let’s begin with the end in mind

• 6 months from now, what would need to happen for you to consider that time successful?

• 12 months from now?

Page 16: 4 Keys to Grow Your Landscape Business in 2015

•Before we start with those 4 things, let’s begin with the end in mind

• 6 months from now, what would need to happen for you to consider that time successful?

• 12 months from now?• Write that down in detail!

Page 17: 4 Keys to Grow Your Landscape Business in 2015

•Revolves around Vision → Mission → Core Values

Page 18: 4 Keys to Grow Your Landscape Business in 2015

•Revolves around Vision → Mission → Core Values

•Your T.E.A.M must be clear on what you are trying to do!

Page 19: 4 Keys to Grow Your Landscape Business in 2015

•Revolves around Vision → Mission → Core Values

•Have to get what you are trying to do

•Crystal clear – Strategy!

Page 20: 4 Keys to Grow Your Landscape Business in 2015

•Revolves around Vision → Mission → Core Values

•Have to get what you are trying to do

•Crystal clear – Strategy!

•Then we put Structure in place

Page 21: 4 Keys to Grow Your Landscape Business in 2015

•Structure always follows Strategy

Page 22: 4 Keys to Grow Your Landscape Business in 2015

•Structure always follows Strategy

•The structure we feel will help you GROW is one focused on 4 specific things

Page 23: 4 Keys to Grow Your Landscape Business in 2015

•Structure always follows Strategy

•The structure we feel will help you GROW is one focused on 4 specific things

1. Sell more to your existing clients2. Attain, Train, Retain, and Entertain a World Class Staff3. Have more fun and Make more money 4. You can DO More

Page 24: 4 Keys to Grow Your Landscape Business in 2015

1. Sell more to your existing clients

Page 25: 4 Keys to Grow Your Landscape Business in 2015

1. Sell more to your existing clients

o Deeper wells

Page 26: 4 Keys to Grow Your Landscape Business in 2015

1. Sell more to your existing clients

o Deeper wellso Be everything to a select few

Page 27: 4 Keys to Grow Your Landscape Business in 2015

1. Sell more to your existing clients

Page 28: 4 Keys to Grow Your Landscape Business in 2015

• Say no, not yes, to more things

Page 29: 4 Keys to Grow Your Landscape Business in 2015

2. Attain, Train, Retain, and Entertain

o What type of team member are you looking for?

Page 30: 4 Keys to Grow Your Landscape Business in 2015

2. Attain, Train, Retain, and Entertain

o What type of team member are you looking for?• Profile them

Page 31: 4 Keys to Grow Your Landscape Business in 2015

2. Attain, Train, Retain, and Entertain

o What type of team member are you looking for?• Profile them • Look at your successful hires

Page 32: 4 Keys to Grow Your Landscape Business in 2015

2. Attain, Train, Retain, and Entertain

o What type of team member are you looking for?• Profile them • Look at your successful hires• What do they have in common?

Page 33: 4 Keys to Grow Your Landscape Business in 2015

2. Attain, Train, Retain, and Entertain

o What type of team member are you looking for?• Profile them • Look at your successful hires• What do they have in common?

This should all be written out!

Page 34: 4 Keys to Grow Your Landscape Business in 2015

•Attaino Where do you find them?

Page 35: 4 Keys to Grow Your Landscape Business in 2015

•Attaino Where do you find them?o How do you find them? – screen them

Page 36: 4 Keys to Grow Your Landscape Business in 2015

•AttainoHow do you find them? – screen them

oIt’s not easy to work at Grunder Landscaping – we even inventory your truck!

Page 37: 4 Keys to Grow Your Landscape Business in 2015

•AttainoWhere do you find them?oHow do you find them? – screen themoWho finds them? – everyone

Page 38: 4 Keys to Grow Your Landscape Business in 2015

•AttainoWhere do you find them?oHow do you find them? – screen themoWho finds them? – everyone

oYour current team is the best source for new team members

Page 39: 4 Keys to Grow Your Landscape Business in 2015

•Train

oOur training circle (idea stolen from HighGrove Partners)

Page 40: 4 Keys to Grow Your Landscape Business in 2015

•TrainoThis is the MOST important part to an excellent team

Page 41: 4 Keys to Grow Your Landscape Business in 2015

•TrainoThis is the MOST important part to an excellent team

ENGAGE

Page 42: 4 Keys to Grow Your Landscape Business in 2015

•TrainoThis is the MOST important part to an excellent team

ENGAGE

oWhat does training look like at your company?

Page 43: 4 Keys to Grow Your Landscape Business in 2015

•TrainoThis is the MOST important part to an excellent team

ENGAGE

oWhat does training look like at your company?oWhat does your team do well?

Page 44: 4 Keys to Grow Your Landscape Business in 2015

•TrainoThis is the MOST important part to an excellent team

ENGAGE

oWhat does training look like at your company?oWhat does your team do well?oWhat needs to improve?

Page 45: 4 Keys to Grow Your Landscape Business in 2015

•RetainoThis part plays a big part in attaining new people

Page 46: 4 Keys to Grow Your Landscape Business in 2015

•RetainoThis part plays a big part in attaining new people

•In your quest to find new people, don’t forget the good ones you currently have on your team

Page 47: 4 Keys to Grow Your Landscape Business in 2015

•RetainoThis part plays a big part in attaining new people

•When your team feels “engaged,” they want to stay!

Page 48: 4 Keys to Grow Your Landscape Business in 2015

•Entertain

Page 49: 4 Keys to Grow Your Landscape Business in 2015

•Entertain

oAll events are great – 3 things

1. Ask your team what they want & do that2. Surprise them once in a while3. Don’t spend big bucks

Page 50: 4 Keys to Grow Your Landscape Business in 2015

•Entertain

o Bottom line – Have a plan• Tell your team you appreciate them

• How many specific words of praise have you shared in the last month?

• Thank you notes?

• 3rd party compliments?

Page 51: 4 Keys to Grow Your Landscape Business in 2015

3. Have More Fun and Make More Money

Page 52: 4 Keys to Grow Your Landscape Business in 2015

3. Have More Fun and Make More Money

• Examples to learn from• Southwest Airlines

Page 53: 4 Keys to Grow Your Landscape Business in 2015

3. Have More Fun and Make More Money• Examples to learn from• Southwest Airlines

• Ed Debevic’s

Page 54: 4 Keys to Grow Your Landscape Business in 2015

3. Have More Fun and Make More Money• Examples to learn from• Southwest Airlines

• Ed Debevic’s

• Praise in Public

Page 55: 4 Keys to Grow Your Landscape Business in 2015

4. You Can do More

Page 56: 4 Keys to Grow Your Landscape Business in 2015

4. You Can do More

o Do a little more than the other guy or gal

Page 57: 4 Keys to Grow Your Landscape Business in 2015

4. You Can do More

o Do a little more than the other guy or gal• Take a risk

Page 58: 4 Keys to Grow Your Landscape Business in 2015

4. You Can do More

o Do a little more than the other guy or gal• Take a risk• Show them the way

Page 59: 4 Keys to Grow Your Landscape Business in 2015

4. You Can do More

o Do a little more than the other guy or gal• Take a risk• Show them the way

This mindset needs to permeate through all partsof the organization

Page 60: 4 Keys to Grow Your Landscape Business in 2015

•Companies that focus on these 4 things can and will win in 2015!

•What would I do if I were you? 1. Define what a win looks like2. Get some help on the 4 Things3. Come to GROW! on St. Simons Island!

Page 61: 4 Keys to Grow Your Landscape Business in 2015

www.martygrunder.com

Page 62: 4 Keys to Grow Your Landscape Business in 2015

•Tour Coastal Greenery

Jeffrey Johns, CEO

Page 63: 4 Keys to Grow Your Landscape Business in 2015

•The King and Prince Beach and Golf Resort

Page 64: 4 Keys to Grow Your Landscape Business in 2015

•Mark Sanborn

Page 65: 4 Keys to Grow Your Landscape Business in 2015

•Introducing – Our Sponsors

Page 66: 4 Keys to Grow Your Landscape Business in 2015

•Companies that focus on these 4 things can and will win in 2015!

•What would I do if I were you? 1. Define what a win looks like2. Get some help on the 4 Things3. Come to GROW! on St. Simons Island!