3forward Overview

Find. Create. Increase.TM

Copyright 3forward, 2009

We Know What Keeps Sales Leaders

Awake At Night.


Increasing Revenues 63%Sales Effectiveness 50%Growing Market 39%Optimizing Lead Gen 31%Reducing Sales Cycles 18%Growing Channels 13%

CSO Insights, 2009 Sales Performance Optimization Study


Sales Leadership is a Tough Job.


97% of CEOs interviewed planned on increasing

revenue this year.


67% of CEOs plan on increasing revenue while

REDUCING sales headcount.


52% of Forecasted Opportunities Never Close.


One/Third of Most Sales Teams Turn Over

Annually.


35% of Leads Come From Marketing65% Are From Somewhere Else

“Most companies have a problem maintaining accurate customer contact

data and an even greater problem doing so for prospect data.”

2009 Lead Generation Optimization report,

CSO Insights


“In the past, for a $10 million quarter we needed a $30 million pipeline.

Today we might need $50 million.”

Optimizing Sales Performance 2009, CSO Insights Five New Sales Truths, Rick Cobb, Sales EVP


Sales Leadership Is Tough.


To Succeed, Sales Leaders Need

Three Things.


#1. More qualified leads.


#2. Increased win rates.


#3.Faster sales cycles.


Sales Leaders Need Three Things.


That is what 3forward delivers.


3forward helps companies find and

create leads, increase wins and accelerate sales.


Our offerings are the Playbook

for successful sales leaders.


We Find and Create Leads Basic Sales Readiness Lead Generation Plans Target Identification and Tailored Lead Lists Lead Generation Execution Market Entry Strategy Anchor Client Pursuit Strategy and Targeting


We Increase Wins Prospect Profiles and Tracking Competitor Analysis and Tracking Pursuit Support

Qualifying

Opportunity Development

Client Acquisition


We Accelerate Sales Sales Strategy Design and Support Market Presence and Relationships Research and Analytics People and Process


3forward Founders

Dan HudsonPresident30 years executive sales leadership

Built and led national sales teams, created new markets, expanded relationships and developed indirect channels .

Experience in technology, healthcare, IT services, outsourcing, telecommunications, computing hardware and financial services.

Matt SmithExecutive Vice President 25 years sales & marketing management

Led sales teams, opened new markets and channels, developed and implemented marketing strategies, established alliances.

Experience in IT services, outsourcing, pharmaceuticals, banking, transportation and software.


“Globalization and the loss of legacy means of competitive advantage are

putting the sales force on notice that it must be a strategic difference or else

the corporation loses.”

Sales Benchmark Index, strategic advisory firm


Are You Sales Ready?


We Can Help.


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Find. Create.

Increase.


@www.3forward.com

Business

3forward Overview