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These 33 headlines have saved my bacon more than once. You can use them, or a combination of them to really increase the effectiveness of your ads, your subject lines, you open ratio... You name it, this document will help you when it comes to advertising.
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To get more free tips on how to get more clients and grow your practice visit our blog. You can also ask us questions about your own practice at: www.TheBoomBlog.com
333333 HHHEEEAAADDDLLLIIINNNEEESSS TTTHHHAAATTT EEEVVVEEERRRYYY HHHEEEAAALLLTTTHHH PPPRRROOOFFFEEESSSSSSIIIOOONNNAAALLL SSSHHHOOOUUULLLDDD BBBEEE UUUSSSIIINNNGGG
Put these eye catching headlines into use and relax as
readers go straight to your articles first.
Thesecanbeusedforads,brochures,letters,newsletters,articles,websites,classifiedads,evenbusinesscards…
To get more free tips on how to get more clients and grow your practice visit our blog. You can also ask us questions about your own practice at: www.TheBoomBlog.com
Theseprovenheadlinescanbeusedforads,brochures,directmail,letters,articles,e‐zines,newsletters,moneymagnets,attractionmarketingevents,attractionmarketingdevices,websites,onlineads,evenbusinesscards.Theartoffindingtheperfectheadlineistesting.ThereismoreinformationontestingintheBoomingPracticeAdvancedMarketingToolkit!
1.1. BEGIN YOUR HEADLINE WITH THE WORD “INTRODUCING” INTRODUCINGCHINA’SANCIENTSECRETTOFIGHTINGOLDAGEINTRODUCINGANEWWAYTOFIGHTBACKPAININTRODUCINGAREVOLUTIONARYMETHODTOSTOPALLERGIESINTRODUCINGTHELATESTANTI‐AGINGBREAKTHROUGHS
2.2. BEGIN YOUR HEADLINE WITH THE WORD “ANNOUNCING” ANNOUNCINGAGREATWAYTOFIGHTTHEFLUANNOUNCINGANALLNATURALWAYTOAVOIDWRINKLESANNOUNCINGRELIEFFORBACKPAINANNOUNCINGANEWHELPINSOLVINGALLERGIES
3.3. USE WORDS THAT HAVE AN ANNOUNCEMENT QUALITY FINALLYANEXCITINGNEWWAYTOSTOPSMOKINGNATURALLYTHANKYOUFORMAKINGUSYOURBESTALTERNATIVETOPHARMACEUTICALSPRESENTINGANEWWAYTOHELPIBSTODAY’SPREFERREDWAYTOQUITSMOKINGGOOD‐BYE…PAINKILLERS
To get more free tips on how to get more clients and grow your practice visit our blog. You can also ask us questions about your own practice at: www.TheBoomBlog.com
4.4. BEGIN YOUR HEADLINE WITH THE WORD “NEW” NEWWAYTOHELPYOUSLEEPBETTERNEWMEDICINETOQUITSMOKINGNATURALLYNEWHOPEFORDEPRESSIONSUFFERERSNEWTHERAPYFORBACKPAIN
5.5. BEGIN YOUR HEADLINE WITH THE WORD “NOW” NOWAVAILABLEINBOSTON!NOW…LEARNHOWTOSTOPBACKPAINSTOPSMOKINGNOWLOOKYOUNGERNATURALLYNOW
6.6. BEGIN YOUR HEADLINE WITH THE WORDS “AT LAST” ATLAST!ANATURALWAYTOSTOPSMOKINGATLAST!BACKPAINRELIEFATLAST!BREATHEEASYDURINGALLERGYSEASON
7.7. PUT A DATE ON YOUR HEADLINE BEGINNINGJUNE1…DISCOUNTSONALLALLERGYPRODUCTSDON’TMISSTHISDAY…OPENHOUSEONSUNDAYAUGUST6TH.10:00AMTO5:00PMJULYALLERGYSPECIALHOWTOAVOIDCOLDSTHISFALL
To get more free tips on how to get more clients and grow your practice visit our blog. You can also ask us questions about your own practice at: www.TheBoomBlog.com
8.8. WRITE YOUR HEADLINE IN A NEWS STYLE DISCOVERED–ANCIENTCHINESESECRETTOFERTILITYANCIENTCHINESESECRETTOLOOKINGYOUNGERACUPUNCTURESHOWNTOHELPSTOPSMOKING
9.9. FEATURE THE PRICE IN YOUR HEADLINE QUITSMOKINGFORLESSTHAN$4.99ADAYALLERGYRELIEFFORONLY$19.99WOULDYOUSPEND$75TOFEELLIKEAMILLION?
10.10. FEATURE A FREE OFFER FREECONSULTATIONTOQUITSMOKINGFREESTOPSMOKINGTRIAL
11.11. OFFER INFORMATION OF VALUE ONLYONEOFTHESEMETHODSCANHELPYOUOVERCOMEALLERGIESNATURALLYDOYOUMAKETHESEMISTAKESWHENTRYINGTOQUITSMOKING?FOLLOWTHISEASYSTEP‐BY‐STEPPLANTOQUITSMOKING
12.12. TELL A STORY HOWIQUITSMOKINGNATURALLYHOWIOVERCAMEIBSWITHOUTDRUGSOFTENMOSTPEOPLEFAILWHENTHEYTRYTOQUITSMOKINGDURINGTHEFIRSTMONTHHISBACKPAINREDUCEDSOMUCH…
To get more free tips on how to get more clients and grow your practice visit our blog. You can also ask us questions about your own practice at: www.TheBoomBlog.com
13.13. BEGIN YOUR HEADLINE WITH THE WORDS “HOW TO” HOWTOTURN50ANDLOOKAMAZINGHOWTOBEMORELIMBERASYOUAGEHOWTOSTOPBACKPAINHOWTOQUITSMOKINGHOWTOENDALLERGIES
14.14. BEGIN YOUR HEADLINE WITH THE WORD “HOW” HOWOURPATIENTSLOOK10YEARSYOUNGER…NATURALLYHOWYOURENERGYCANBOOSTFROMLOWTOGO
15.15. BEGIN YOUR HEADLINE WITH THE WORD “WHY” WHYTHESEVITAMINSCANMAKEYOUFEELPEPPIERWHYYOURFEETHURTWHYYOURALLERGIESDON’TGOAWAYWHYSOMANYWOMENSUFFERDURINGMENOPAUSE
16.16. BEGIN YOUR HEADLINE WITH THE WORD “WHICH”/“DO YOU” WHICHOFTHESEFIVESKINPROBLEMSWOULDYOULIKETOEND?WHICHOFTHESESTOMACHPAINSIRRITATESYOUTHEMOST?WHICHOFTHESEFIVETHINGSKEEPSYOUFROMSLEEPINGATNIGHT?DOYOUHAVETHESESYMPTOMSOFNERVOUSEXHAUSTION?DOYOUHAVETHESESYMPTOMSOFPREMATUREAGING?
To get more free tips on how to get more clients and grow your practice visit our blog. You can also ask us questions about your own practice at: www.TheBoomBlog.com
17.17. BEGIN YOUR HEADLINE WITH “WHO ELSE” WHOELSEWANTSTOQUITSMOKING?WHOELSEWANTSAKISSABLECOMPLEXIONWITHIN30DAYS?WHOELSEWANTSTOENDBACKPAINFORGOOD?
18.18. BEGIN YOUR HEADLINE WITH THE WORD “WANTED” WANTED!MANORWOMANWHOWANTSTOLOSEWEIGHT.WANTED!WOMENWHOWANTTOLOOK10YEARSYOUNGERWANTED!MANORWOMANINPAIN.
19.19. BEGIN YOUR HEADLINE WITH THE WORD “THIS” THISANCIENTCHINESESECRETHELPSYOUTOSTOPSMOKINGTHISYEAR,ENDYOURBACKPAINTHISISYOURMOSTNATURALWAYTOOVERCOMEIBS
20.20. BEGIN YOUR HEADLINE WITH THE WORD “BECAUSE” BECAUSEYOUDESERVETOLIVEWITHOUTPAINBECAUSESKINCREAMSDON’TWORKFOREVER
To get more free tips on how to get more clients and grow your practice visit our blog. You can also ask us questions about your own practice at: www.TheBoomBlog.com
21.21. BEGIN YOUR HEADLINE WITH THE WORD “IF” IFYOU’VETRIEDTOQUITSMOKINGIFYOURTIREDOFLIVINGWITHPAINIFYOUWANTTOLOOKYOUNGERWITHOUTBOTOXIFYOUTHINKYOUCAN’TAFFORD(productorservice),YOUHAVEN’TCHECKED(specialdiscount,leasingterms,etc.)
22.22. BEGIN YOUR HEADLINE WITH THE WORD “ADVICE” ADVICEFORTHOSEWANTINGTOQUITSMOKINGADVICEFORAGINGWOMENADVICETOATHLETES
23.23. USE A TESTIMONIAL-STYLE HEADLINE LETMETELLYOUHOWISTOPPEDSMOKINGNATURALLYMYPAINWASGETTINGWORSEANDWORSE–SOIDECIDEDTOTRYACUPUNCTURE“AFTERMONTHSOFSUFFERINGDIGESTIVEPROBLEMS,ISOUGHTHELPFROMACUPUNCTURE”“BYFARTHISISTHEBESTTHINGIHAVEEVERDONEFORMYSELF”
24.24. OFFER THE READER A TEST CANYOUPASSTHESKINAGINGTEST?HOWWELLDOYOURBONESMEASURE?TESTTOSEEHOWSTRONGYOURBONESAREFINDOUTHOWYOURSKINISAGINGWITHTHISTEST.
To get more free tips on how to get more clients and grow your practice visit our blog. You can also ask us questions about your own practice at: www.TheBoomBlog.com
25.25. USE A ONE-WORD HEADLINE ACUPUNCTUREFACELIFTPAINSMOKING
26.26. USE A TWO-WORD HEADLINE BESTRONGSTOPSMOKINGLOOKYOUNGERBACKPAINHEADCOLD
27.27. USE A THREE-WORD HEADLINE BURNFATFASTERQUITSMOKINGNOWEXCLUSIVEFACE‐LIFTFREEFACELIFT
28.28. WARN THE READER TO DELAY BUYING READTHISBEFOREYOUTRYTOQUITSMOKINGDON’TEVERTRYACUPUNCTUREUNTILYOUREADTHESEFACTSWARNING:DON’TGOFORCOSMETICSURGERYUNPREPARED
To get more free tips on how to get more clients and grow your practice visit our blog. You can also ask us questions about your own practice at: www.TheBoomBlog.com
29.29. LET THE ADVERTISER SPEAK DIRECTLY TO THE READER THEYTHOUGHTIWASCRAZYWHENIWENTFORACUPUNCTURETOQUITSMOKINGI’LLSHOWYOUHOWTOSTOPYOURBACKPAINFORGOODAGINGSKINHASVERYSPECIALNEEDS
30.30. ADDRESS YOUR HEADLINE TO SPECIFIC PEOPLE TOWOMENWHOWANTTOLOOKYOUNGERALLERGYSUFFERS:LEARNABOUTANATURALWAYTOSTOPTHESNIFFLESTIREDOFBEINGTIRED?
31.31. HAVE YOUR HEADLINE ASK A QUESTION ISITPOSSIBLETOENDYOURBACKPAIN?WHATGOODISANEXPENSIVEMATTRESSIFYOUSTILLCAN’TSLEEP?
32.32. OFFER BENEFITS THROUGH FACTS AND FIGURES LOOK10YEARSYOUNGERNATURALLYFORLESSTHANTHEPRICEOFADAILYCOFFEE,YOUCANSLEEPBETTERANDHAVEMOREENERGY75%REPORTLESSPAINAFTER3WEEKS
33.33. USE THE WORDS “YES” OR “NO” NO!YOUDON’THAVETOTAKETHEPAINYES!YOUCANENDTHEPAINYES!WALKPAINFREEAGAINYES!YOUCANCUREYOURHEALTHPROBLEM