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The Numbers:
Construction Shirt:★ # of Shirts Sold: 1★ Price: $12.00 ★ *Revenue: $0★ Profit: $0 when approximating that 50 get sold
Alzheimer’s Assoc. Walk to End Alzheimers Shirt:★ # of Shirts Sold: 7 (4 short, 3 long)★ Price: $13.99(short sleeve) and $15.99(long sleeve)★ *Revenue: $0★ Profit: $0 when approximating that 50 get sold
*We did sell the t-shirts, but we didn’t hit the goal, which would’ve made the cost too high for the buyers
Target Market:
Construction Shirts:★ Initially: individual students★ Final: construction companies
Alzheimer’s Assoc. Walk to End Alzheimers Shirts:★ Walk Volunteers★ Walk Committee Members★ Committee members and volunteers in the South Central WI Chapter and other chapters nationally
Selling Techniques:
★ Connections★ Facebook★ Construction Companies★ National AA’s discussion board★ Street Selling next to construction sites★ Script for talking to construction
companies★ Family and Friends★ Put on Kickstarter—but legal issues
Hi, may I speak to a manager?
Hi, my name is Aaron, and I am a student here
at UW-Madison.
How are you doing today?
I’m doing very well, thank you. If you have a
couple minutes to spare, I am calling you
because I am currently enrolled in an
entrepreneurship
course, and right now we are in the middle of
a t-shirt selling competition.
Our t-shirt is a great design featuring the
words “Wisconsin: Under
Construction Since 1848”, and has been very
successful on campus with students,
adults, as well as other construction
companies in Madison. T-shirts are only
$12, and all proceeds benefit Relay for Life
Cancer research, and I am reaching
out to you to see if you would be interested
in a group order for our t shirts.
Challenges
★ Try to meet a want/need★ Make a clear follow up with construction
companies★ Communication with Steve—had to contact him
3 times in a day for him to get back★ Reaching out to individual people rather than a
leader of a group to get bulk orders★ Relying on Social Media for main sales
Lessons/Advice:
★ Guarantees—no “maybes” (don’t fall into “maybe” trap)★ Don’t rely only on connections and social media★ Communication & Time Management is Crucial★ Sell to an Organization or group★ Difficult to sell to businesses/non-profits