3 Tips About Custom Mugs

Presented by Shoplet Promos

You decided your company wants promotional drinkware… now what?

You need to ask yourself a couple of questions before moving forward

Questions to ask…

Who is your recipient?

What is your budget?

What are my drinkware options?

AM I FORGETTING ANYTHING?

Target Market

Does your market use this type of product?› Students? For a product like custom travel mug,

age is important. A high school student probably has less use for a coffee mug than a college student does

› Athletes? A custom water bottle may work well for teams and may not work well for corporations

› Remember to stay within your brand. If your target market wouldn’t use it – don’t put your logo on it

Target Market

Budget and Goals

What is your overall budget?

What are your goals?

Budget

With dozens of promotional product options, your budget is KEY

› Being cost effective (ex. Custom Plastic Cups) will allow you to purchase more with your budget – leading to more people seeing your logo and more impressions

› High quality (ex. Tread Stainless Bottle) may be kept longer by recipient. A satisfied customer will lead to an increase in brand awareness and brand loyalty

Goals Quality vs. Quantity

› Higher reach? Want as many people to recognize your logo as possible? Go for Quantity

› Increase brand loyalty? Impress at a Trade Show? Go for Quality

› The correct answer: it depends and it’s most likely a combination of both strategies

VS.

What to Buy!

Suggestions› 16 oz Rally Stadium Cup

Showcase your logo! This cup is specifically made to be wide for a big logo

› Aluminum Sports Bottle Stylish sports bottle for all athletes! Good for

people of all ages› Laris Ceramic Mug

A classy, high quality mug for coffee or tea. Durability and design ensures a long-lasting product

Overview 3 Things To Focus On

› Who is your recipient? TARGET MARKET WHAT DO THEY WANT

› What is your budget? QUALITY vs. QUANTITY RIGHT BALANCE

› What type should you buy? SPORTS, COFFEE, CASUAL

Presented by

Shoplet PromosFor all your promotional product needs!