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If you’re looking for the answers, the information and the trends in Canadian lodging the HAC Conference is the place to be. This year, some of the biggest names and the brightest minds in the industry will come together to share insights, nurture ideas and help formulate strategies that will help drive business over the next twelve months. The Hotel Association of Canada is the effective voice of the Canadian Hotel & Lodging industry. For over 100 years, it has worked to enhance the prosperity of the Industry through strong member engagement, effective advocacy, and the provision of value added programs and services. The Hotel Association represents more than 8,500 hotels, motels and resorts that encompass the $17 billion Canadian hotel industry which employs 290,000 people across Canada.
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hacconference.ca cdntourismmarketing.ca hotelinvest.ca restaurantinvest.ca hotel-resortinvest.ca
MAY 5-7, 2014EATON CHELSEA TORONTO HOTEL
SAVE THE DATES
CANADIANhotelINvestmeNtCoNfereNCe
CHIC Canadian RestauRantinvestment summit
The Future of Travel.
HAC Conference
Hotel Association of Canada’s National ConferenceCanadian Tourism Marketing SummitFEBRUARY 12 & 13, 2014 // EATON CHELSEA TORONTO HOTEL
COFFEE
BREAKFAST AM BREAK
PENS LANYARD
SILVER
BRONZE
RECEPTION
MEDIA PARTNERSAV
TITLE GREEN KEY ENVIRONMENT AWARD
HUMAN RESOURCES AWARD
GOLD
HAC HALL OF FAME AWARDS
Rewarding Strong Industry Standards
Congratulations to this year’s winners!
Thank you to our sponsors!
TITLE SPONSOR
Presentation by Jillian McNamee, STR (Smith Travel Research)
The Hotel Association of Canada’s Hall of Fame Awards of Excellence Program was
developed in 2004 with the purpose of recognizing those of its members (individuals,
companies, properties) that have demonstrated significant accomplishments, exemplary
leadership and tireless commitment to Canada’s lodging industry. The Human Resources,
Humanitarian and Green Key Environment Awards will be presented throughout the day.
GREEN KEY ENVIRONMENT
AWARD WINNER:
HUMANITARIAN AWARD WINNER:
HUMAN RESOURCES AWARD WINNER:
More info at hacconference.ca
SPONSORED BY SPONSORED BY
PM BREAK
AMENITIES
CDNTOURISMMARKETING.CA
HACCONFERENCE.CA
Cocktail Party!
FEB 12, 2014 @ 5:15pm MOUNTBATTEN LANE
3:45pm // CHURCHILL BALLROOM
AWARD PRESENTATION*Human Resources Award
4:00pm // CHURCHILL BALLROOM
5:15pm // CHURCHILL BALLROOM
Closing Remarks Hank Stackhouse HAC
9:55am // CHURCHILL BALLROOM
AWARD PRESENTATION*Green Key Environment Award
10:15am // FOYER
Coffee Break SponSored by
10:45am // CHURCHILL BALLROOM
AWARD PRESENTATION*Humanitarian Award
11:00am // CHURCHILL BALLROOM Best Practices In Hotel MarketingEric Morris Google Canada
12:00pm // MOUNTBATTEN BALLROOM Buffet Lunch
7:00am // FOYER
Breakfast SponSored by
8:30am // CHURCHILL BALLROOM
Opening Remarks
Hank Stackhouse HAC
8:50am // CHURCHILL BALLROOM
2:15pm // BREAKOUTS: CHOOSE ONE
B1 WREN ROOM
The Huge Tourism Potential That Is China!
Vito Curalli Hilton Worldwide Alice Lin Cal Travel & ToursAlbert Tseng nTS International Group/Canadian Inbound Tourism Association Asia Pacific
B2 ROSSETTI ROOM
Energy Efficiency And Savings For Your Hotel
Steve Ball HAC | Green Key GlobalAmmar Al-Taher Toronto Hydro-electric System Ltd.Robert Coish orHMAMark Coleman Johnson Controls Canada LpScott McDonald Honeywell International
3:15pm // FOYER
Coffee Break SponSored by
FEBRUARY 13, 2014
Domestic anD international travel up close anD unDer the microscope.
4TH EDITION
1:00pm // BREAKOUTS: CHOOSE ONE
A1 ROSSETTI ROOM
Insiders Scoop On Corporate Hotel Programs 2014 & Beyond
Nancy Tudorache Global business Travel Association (GbTA)Daniele Gadbois Carlson Wagonlit TravelSherry Marshall pwC Canada
Angela Xavier Intercontinental Hotel Group
A2 WREN ROOM
HAC Travel Intentions Survey
A3 SCOTT ROOM
How To Out-Sell, Out-Market And Out-Negotiate—But Never Out-Spend The Competition
Bill Todd Sales Motivational Speaker & Trainer HAC Conference
FEBRUARY 12, 2014
*HAC Hall of Fame Awards of Excellence presented throughout the day—more details on back of program
Make your Multi- generational workforce a coMpetitive aDvantage
KEYNOTE CURT STEINHORST
wHat DRIVES conSuMerS?Hear wHat tHe auto inDuStry knowS aBout cHanging conSuMer BeHaviour
sherYl connellY GLOBAL TRENDS AND FUTURING FORD MOTOR COMPANY
A2 WREN ROOM
Point: CounterpointJohn Houghton Metro Toronto Convention Centre
Ken Lambert HLT Advisory Inc.
12:00pm // FOYER
Buffet Lunch
1:00pm // BREAKOUTS: CHOOSE ONEB1 ROSSETTI ROOM
Come Hell Or High Water Kurt Kadatz Calgary Stampede
B2 WREN ROOM
Know Your Place: The Importance Of Brand In Driving Travellers ChoiceNicholas Lakas Interbrand Canada
7:00am // FOYER
Breakfast
8:30am // CHURCHILL BALLROOM
Opening Remarks Lyle Hall HLT Advisory Inc.
9:00am // CHURCHILL BALLROOM
2:15pm // BREAKOUTS: CHOOSE ONEC1 ROSSETTI ROOM
Attribution & ROI—Close The Loop On How Online Marketing Creates Visits, Not Just Clicks Cree Lawson Arrivalist
C2 WREN ROOM
The U.S. Market: Holy Grail Of Canadian Tourism?Wayne St. John publicitas Canada
3:15pm // FOYER
Coffee Break
3:45pm // CHURCHILL BALLROOM The New Kids On The Block Lyle Hall, HLT Advisory Inc., introduces
our new tourism marketing leaders & gets
some insights on the changes that might
be on the horizon.
Cindy Ady Tourism Calgary
Greg Klassen Canadian Tourism Commission
David Peacock regional Tourism
organization Four Inc
Patrick Sullivan nova Scotia Tourism Agency
4:45pm // CHURCHILL BALLROOM
Closing RemarksLyle Hall HLT Advisory Inc.
9:45am // CHURCHILL BALLROOM
10:30am // FOYER
Coffee Break
11:00am // BREAKOUTS: CHOOSE ONEA1 ROSSETTI ROOM
Get Customers In The Palm Of Your Hand. Social, Mobile & The DMO Adrian Brijbassi Canadian Tourism Commission
BacK BY popular DemanD: terrY o’reillY!
Terry O’Reilly will show us how to outsmart the competition, not outspend them!
The Next Evolution Of The DMO: Right-Sized, Right-Resourced & Tech-Enabled
tony D’astolfo
