2014 bia agm powerpoint

AgendaWelcome and Introductions

2014 Downtown Brantford BIA Annual Report &

2010-2014 Board Wrap Up

2015 Proposed Budget & Levy

2014 Marketing Report

TDG Marketing Presentation

General Discussion

Election of 2015-2019 Board of Management

Downtown Champion of the Year

Reception

37th Annual General MeetingThursday, November 27th, 2014

Thorpe Brothers Funeral Home –

Carriage House

2014 Downtown Brantford BIA

Board of ManagementDavid Prang - Chair

Darren McCormack – Vice Chair

Keri Korfmann - Treasurer

Tina Wolak - Secretary

Cathy Oden

Dwight Rose

Bill Keighley

Jacqui Huszczo

Elaine McCartney

Councillor Dave Neumann (Ward 5)

Councillor John Utley (Ward 2)

Annette Wawzonek - BIA Executive Director

Alternate: Larry Kings (Ward 1)

Ex-officio: Mayor Chris Friel

TDG Marketing– Marketing Consultant

Paisley MacKenzie – Ec. Development

Mark Gladysz – Planning/City Liaison

Jen Middleton - Community Events

Paula Thomlison - Public Library

Sgt. Randy Batson, BPS - BEAT UNIT

Tara Velanoff & Adam Lawrence - WLU

Vision StatementTo advocate for members of a thriving Downtown Brantford, as a

destination that typifies all that is excellent in an urban

environment; a safe, fun, and economically successful

community; with dense commercial, residential, and cultural

activity.

2014 DBBIA Annual Report

2014 Initiatives

•Boundary Expansion Completion

•Street Infrastructure, Parking, & Safety Advocacy

•Enhancement of Marketing Strategies

•Victoria Park Methadone Clinic Committee

•Colborne Street committee

•Membership Engagement & Surveys

•Special Event Ownership

•Municipal Business Licensing & Garbage Review

•Christmas Lights and seasonal banners

•Board Calendar, Marketing Calendar

•Investment Strategy & Policy

•Budget Format

2014 Events in Harmony Square

15 Renewed one time, weekend, and weekly events

Plus:

Art in the Square

Post-secondary Orientation Week

As One Caribbean Festival

Communication InitiativesMedia Coverage:

•Brant Advocate (Feature Event Calendar);

•Founding Advertiser: B Scene;

•Brant News Profiles of Success;

•CBC Hamilton; Expositor;

KW Record; CHML 900; CBC Hamilton;

Toronto Star; Faith FM

Membership Engagement

PARKING!Outreach for Facebook profiles

Member questions

Clearinghouse for concerns and questions

Anticipation, Preparation, and Communications

planning for Southside of Colborne Street Closure

Conferences & Workshops•2014 Ontario Business Improvement Area

Association National Conference in Hamilton

•Chamber of Commerce – HR/Leadership

Seminar

•Chamber of Commerce Mayors’ Luncheon and

Community Address

•2014 City of Brantford Volunteer Recognition

Dinner and Event

•SmartCity Initiative

•SafeBrantford Steering Committee

•Mohawk College Enterprise Leadership

Certificate

Advocacy

•Streetscape Design Plan

•Methadone Clinics Dialogue

•Victoria Park Redevelopment

•Garbage Contract Review

•Business Licensing Task Force

•Clearinghouse for Concerns

•Admin Assistant

Advocacy Continued

•Colborne Street Committee

•Transportation Master Plan

•Master Servicing Plan for Water, Sanitary and Storm-water

Services

•OurCity2041 – Visioning Workshop Series (Official Plan

Review)

•Smart Cities Initiative (Knowledge & Innovation Sub-

committees)

•Community Improvement Plan expansion support

External Committees

with BIA voting or liaison membership

15

Major Accomplishments

DBBIA Board 2010-2014:

Membership Engagement

Marketing and Communications

Human Resources & Policy

Streetscape Design – Victoria Park, Banners, Lighting

35th Anniversary, 15th Anniversary Staff

Downtown Champion of the Year

Brantford’s Big Five

Brantford’s Big Five

Looking Ahead: 2015-2019

Communications

Infrastructure

Operations


Communication Opportunities:

Marketing and Communications Consultant

Marketing Plan

Communication with Customers and Businesses

Website & Social Media

Networking – “Downtown After Hours”


Infrastructure Opportunities:

Transportation Master Plan

Transit Terminal redevelopment

Laurier/YMCA Project

Road Closures

Parking – Strategy, Supply, and Management

BSAR Impact


Operational Opportunities:

Strategic Plan

Connecting with Expansion Area

Human Resources planning

Event Ownership development

New Office

Enhancing Institutional Relationships :Post-Secondary and

Casino, Municipal Council

Policy and Process Review

2015 Budget and Levy

Proposed 2015 Budget & Levy

Levy: Original Boundary $130,000 (no change from 2014)

Expansion Area $48,000 (2/3 of full levy as per

transition plan)

Budget:

Administration & Management Expenses $125,515

Marketing & Promotional Expenses 43,885

Event Sponsorship & Hosting 13,000

Beautification & Streetscape Expenses 6,600

Clean & Safe Expenses 1,500

Special Projects 10,000

Total Budget: $200,500

Marketing Report

Strong, diverse committee

Engaged new Marketing and Communications strategy – firm based

Downtown After Hours events

3500 Twitter Followers

1200 Facebook Followers

Thank you to Becca Vandekemp for enhancing Facebook Profiles of

businesses throughout this year

Multi-format ads and print

Thank you to Octopus Red and former Champion of the Year Lucas

Duguid

General Discussion

(10 Minutes max)

Election of the 2015-2019

Board of Management

2014 Downtown Champion of

the Year

Criteria:

-Community Leadership

-Positive Influence

-BIA Engagement

-Stakeholder

2013 Champion:

Freedom House

2014 Champion:

540,000 Annual Visits

8000 new cardholders (2013)

21,000 visits for events & programs

Volunteers

Skate & Costume Exchange

BCHU Breastfeeding Clinic

Paula Thomlison, Manager:

Marketing, Communications, &

Development

Kathryn Goodhue (CEO)

A Taste of Downtown

Thank you!

On the L

Thank You.