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Why Free Web Analytics is not an investment in the future

2012 Blueffect Poland, Warsaw

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This presentation by Ralf Haberich was held at the 1st Web Analytics Congress in Poland, April, 25th 2012. It is a comparison between free analytics tools and high end (paid) analytics solutions. "Why FREE Web Analytics is not an investment in the FUTURE".

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Page 1: 2012 Blueffect Poland, Warsaw

Why Free Web Analytics is not an investment in the future

Page 2: 2012 Blueffect Poland, Warsaw

Top 100 de-Domains

Source: www.idealobserver.com, Status as of January 2012

Page 3: 2012 Blueffect Poland, Warsaw

Top 100 de-Domains with Google

Source: www.idealobserver.com, Status as of January 2012

Page 4: 2012 Blueffect Poland, Warsaw

Google YES because

A A A A freefreefreefree tooltooltooltool doesdoesdoesdoes not not not not generategenerategenerategenerate an an an an invoiceinvoiceinvoiceinvoice. . . . A A A A freefreefreefree tooltooltooltool doesdoesdoesdoes not not not not generategenerategenerategenerate an an an an invoiceinvoiceinvoiceinvoice. . . .

But But But But isisisis itititit forforforfor freefreefreefree????

Page 5: 2012 Blueffect Poland, Warsaw

Free Free Free Free toolstoolstoolstools havehavehavehave lots lots lots lots

ofofofof expertsexpertsexpertsexperts out out out out theretheretherethere

&&&&

HugeHugeHugeHuge useruseruseruser groupsgroupsgroupsgroups....

Page 6: 2012 Blueffect Poland, Warsaw

� No professional Service offering

� Only via Partners

� No guaranteed feedback by Google

Google NO because

DidDidDidDid youyouyouyou everevereverever getgetgetget competentcompetentcompetentcompetent andandandand quick quick quick quick

supportsupportsupportsupport fromfromfromfrom a a a a freefreefreefree tooltooltooltool????

Page 7: 2012 Blueffect Poland, Warsaw

Premium? Not Premium? Not Premium? Not Premium? Not suresuresuresure. . . .

Expensive? Expensive? Expensive? Expensive? YesYesYesYes....

Page 8: 2012 Blueffect Poland, Warsaw
Page 9: 2012 Blueffect Poland, Warsaw

High end High end High end High end toolstoolstoolstools areareareare not not not not

criticalcriticalcriticalcritical totototo youryouryouryour websitewebsitewebsitewebsite

performanceperformanceperformanceperformance....

Page 10: 2012 Blueffect Poland, Warsaw

RealtimeRealtimeRealtimeRealtime insightsinsightsinsightsinsightsRealtimeRealtimeRealtimeRealtime insightsinsightsinsightsinsights

==== realtimerealtimerealtimerealtime actionsactionsactionsactions

==== realtimerealtimerealtimerealtime successsuccesssuccesssuccess....

Page 11: 2012 Blueffect Poland, Warsaw

Who Who Who Who areareareare youryouryouryour solutionsolutionsolutionsolution usersusersusersusers? ? ? ?

GetGetGetGet a a a a systemsystemsystemsystem withwithwithwith highhighhighhigh usabilityusabilityusabilityusability....

Beginner

Expert

Rare User

CEO

Page 12: 2012 Blueffect Poland, Warsaw

YesYesYesYes, , , , exportexportexportexport isisisis a a a a basicbasicbasicbasic featurefeaturefeaturefeature....

Page 13: 2012 Blueffect Poland, Warsaw

Can Can Can Can youryouryouryour freefreefreefree tooltooltooltool do do do do thatthatthatthat? ? ? ?

WithWithWithWith highhighhighhigh performanceperformanceperformanceperformance????

Page 14: 2012 Blueffect Poland, Warsaw
Page 15: 2012 Blueffect Poland, Warsaw

YesYesYesYes, , , , easilyeasilyeasilyeasily donedonedonedone forforforfor highhighhighhigh end end end end vendorsvendorsvendorsvendors. . . .

Page 16: 2012 Blueffect Poland, Warsaw

NoNoNoNo totototo standardsstandardsstandardsstandards....

YesYesYesYes totototo customizationcustomizationcustomizationcustomization....

Page 17: 2012 Blueffect Poland, Warsaw

Data Data Data Data privacyprivacyprivacyprivacy maymaymaymay bebebebe paranoid.paranoid.paranoid.paranoid.

But But But But youryouryouryour companycompanycompanycompany needsneedsneedsneeds totototo bebebebe strictstrictstrictstrict....

Page 18: 2012 Blueffect Poland, Warsaw

Using our Services does not give you ownership of any intellectual property rights in our Services or the content you access.

“Information about how you interact with the Google Analytics interface may be shared with our other products.”

Paul Muret, Director of Engineering, Google Analytics

Page 19: 2012 Blueffect Poland, Warsaw

Service Service Service Service levellevellevellevel agreementagreementagreementagreement neededneededneededneeded? ? ? ?

GetGetGetGet a a a a highhighhighhigh end end end end solutionsolutionsolutionsolution....

Page 20: 2012 Blueffect Poland, Warsaw

Web Analytics Usage

Page 21: 2012 Blueffect Poland, Warsaw

About Webtrekk

Page 22: 2012 Blueffect Poland, Warsaw

� #1 Media - Europe

� #1 eCommerce - Turkey

� #1 Finance - Germany

� #1 eCommerce - Russia

References

� #1 Finance - Worldwide

� #1 Fashion Brand - Europe

� #1 TV station - Germany

Page 23: 2012 Blueffect Poland, Warsaw

Top Reasons Industry Leaders choose Webtrekk

Page 24: 2012 Blueffect Poland, Warsaw

� European Based Support, Consulting & Development

� German Data Privacy Certification and Data storage

� Flexibility for your Organisation & Business

� High-End Solution

Why Webtrekk?

� High-End Solution

� Ease of Use

Page 25: 2012 Blueffect Poland, Warsaw

� Fast, ad-hoc Raw Data Segmentation Engine

� Integration of diverse Data Sources

� Data Warehouse and Business Intelligence Integration

� Simple and intuitive Administration

Unique Buying Arguments

� Simple and intuitive Administration

� Efficient Ways to handle Big Data

� Social Media, Mobile, A/B Testing included

Page 26: 2012 Blueffect Poland, Warsaw

All Insights in One Solution

Page 27: 2012 Blueffect Poland, Warsaw

Analysis

Clueless Brightness

Page 28: 2012 Blueffect Poland, Warsaw

Thank You.

© 2004-2012 Webtrekk GmbH

Ralf Haberich, CCO | [email protected] | webtrekk.com