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WHAT NOT TO DO IN PPC
Presented by: Greg Meyers
Ranking #1 in a PPC Listing is not answer
Buying your way to the top is how it works.
Good CTR% means Successful campaign
Lots of keywords is a good thing
Quality Score is only based on CTR%
Combining Search Network and Content Networks within same campaign to save time.
Creating (1) banner is good enough for content network
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WHAT NOT TO BELIEVE
Using DKI in all Text Ads is a good strategy
Impressions are BAD in PPC
Search Networks should be used for Branding
I don’t need web analytics on every page
I don’t need web analytics, just adwords conversion tracking
Adding a phone number to LP will not affect online conversions.
Agencies who sound smart are not always the best choice
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WHAT NOT TO BELIEVE
Thank You!
Greg Meyers – iGESSO Internet MarketingPhone: (610) 827-0121
Email: [email protected]: http://www.igesso.comBlog: http://www.SemGeek.com
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