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Social Media 101
From the Ground Up
Liana “Li” EvansSearchCamp Philly – Philadelphia, PA
October 2009Twitter: @storyspinner
Liana “Li” Evans
Social Media’s Rise
Strategic Shift in Control
Links Are By Products
Wisdom of the Crowds
Sharing & Conversation
Social Media Gives Consumers Control
Social Media is a Whole World
Do Your Research First
Where’s Your Audience?
Who’s In Your Target Audience?
What’s Your Target Audience Doing?
What Are You Going to Measure?
Plan Your Strategy
Social News
Social Sharing
Social Networking
Social Bookmarking
Everything Else Social
What Do These Have In Common?
Dell’s Blogging & Social Collaboration
Houlihan’s & Communities
Del-Monte & Co-Creation
Loblaws’ Ratings & Reviews
Walmart & Flogs
Questionable Ethics?
Pizza Hut & Twitterns
Skittles & UnFiltered Tweetstreams
Ghost Tweeting
Don’t Just Jump In
What Social Media Isn’t
Something You Just “Jump Into” Substitute to Sound SEO & PPC Practices Silver Bullet for Strategies that Aren’t Working To be taken Lightly Done by Interns Fake Fast & Easy
What Social Media Is
Integral Part of Marketing Plans Complement to SEO & PPC Practices Done by Professionals Difficult Time Consuming Real Conversations & Sharing Is Not The Same for Everyone
Remember This About Social Media
• It’s about the Conversation not the Link• The conversation is happening with or without you• People can smell a fake 10k miles away• Customers are now owning your brand• People love to tell stories• Great customer service is a natural
beginning of a great social mediastrategy
Contact
Director of Social MediaSerengetiCommunications.c
Socialconversations.comsearchmarketingGurus.com
lianaevans.com
