LET’S GET ACQUAINTEDBrand Overview

With nearly 400 hotels in 65 countries and $4 billion in annual revenue, the award-winning Crowne Plaza® Hotels & Resorts is one of the largest upscale hotel brands in the world.

We provide a premium hotel experience that helps high achieving professionals be at the top of their game. By combining seamless services and technology with the right facilities, we enable guests to be productive, feel successful and build meaningful relationships with their clients and colleagues while traveling for business.

DESIGNED WITH MODERN BUSINESS TRAVEL IN MIND

HITTING OUR STRIDE

In 2013, our brand hit a major milestone – our 30th anniversary – but we show no signs of slowing down. Our portfolio has doubled since 2003, and an impressive lineup of 100 hotels in the pipeline makes us one of the fastest growing upscale brands globally.

We’re also the largest five-star international brand in Greater China with 62 properties opened and $100 million in growth in two years. In the next three to five years, we are set to open over 50 hotels in Greater China alone.

OUR GUESTS ARE ON THE SAME TRAJECTORY

They are ambitious people who work hard and see travel as a necessary part of advancing their careers. They want to feel they are doing their best, achieving their goals and getting the recognition they deserve.

We call them Strivers.

• Adult 25-44 with annual HHI LAK 150M+

• Are ambitious and climbing the ladder of success

• Like to be recognized and admired as high achievers

• Need to get their business/work done efficiently

• Need restoration so they can be productive the next day, and restoration more means sleep well/eat well in GC

GET ACQUAINTED WITH THE STRIVER

Make me feel successful and provide products and services that help me on my journey to success.

Value my time by streamlining processes and showing that you can move at my pace.

Enable me to have productive meetings and build meaningful business relationships.

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GUESTS TELL US…

Offer purposeful quality in an environment that reflects my personal values and tastes.

Enable me to get a good night’s sleep so I can wake up rested and ready to take on the day.

Help me use my limited time to relax and unwind on my own terms.

Provide exceptional service from a friendly staff who pay attention to the details.

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FOR THE STRIVER, TRAVEL IS NOT THE GOAL, SUCCESS IS THE GOAL

And their success is our success.

Our brand idea expresses our promise to deliver a unique branded guest experience that creates an emotional connection with the Striver and sets us apart from our competitors.

For people who are “Traveling for Success” Crowne Plaza Hotels & Resorts is the brand that helps them reach their personal business goals – one after another – and accelerates their journey to success. We do this by combining the right business services and facilities that enable productivity, so our guests can feel restored, recognized, connected and re-energized during their trip.

THE CROWNE PLAZA BRAND PROMISE

BRINGING OUR BRAND TO LIFE

Our guiding principles are at the heart of everything we do and how we bring our brand idea to life.

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Seamless Service

Connections Affirmation EnergyRestoration

TRAVELING FOR SUCCESS

Seamless Service - Where everything works, with resourceful and efficient service. We are experts in what we do so our guests can have a productive stay.

Connections – We enable our guests to connect with people, information and networks through social environments and reliable technology.

Restoration – Our guests want freedom, choices, personal time, balance and rejuvenation.

Affirmation – We respect and support our guests and their goals, while recognizing their status. We make them feel valued and important.

Energy – We provide a stimulating and productive environment that gives our guests a performance edge.

GUIDING PRINCIPLES

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Our brand hallmarks differentiate us from the competition and ensure a consistent guest experience from property to property.

OUR BRAND HALLMARKS

Sleep Advantage® Program

Crowne Plaza Meetings

SLEEP ADVANTAGE

We know how important a good night’s sleep is. It’s the fuel that powers your day. We’ve thought of everything to help you unwind and rest easier, ensuring a productive day ahead. That’s the Crowne Plaza Sleep Advantage.

Ergonomic Pillow

Aromatherapy

Relaxing Drink

CROWNE PLAZA MEETINGS

We help meeting planners create successful events with our focus on the planner – their needs and their success. With Crowne Plaza Meetings, Your Success Matters… we’ll handle the details so you can focus on the big picture.

Crowne Meeting Director

Two Hour Response Guarantee

Daily Meeting Debrief

Premium Partner of BMW Motorsport in race series across the world including the American Le Mans Series in the US and DTM, (“Deutsche Tourenwagen-Masters”) in Europe. 

Official Hotel and Resort Partner of the PGA TOUR, Champions Tour and Nationwide Tour. Official sponsor of the Crowne Plaza Invitational at Colonial, played every May in Fort Worth, Texas.

OUR PARTNERS

We align ourselves with strong global brands that hold similar values and ambitions.

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Holiday Inn Crowne Plaza is created as an upscale extension of the Holiday Inn brand

First Crowne Plaza opens in Greater China – Crowne Plaza Beijing Wangfujin

Crowne Plaza Hotels & Resorts is established as an independent brand

Brand hits major milestone – 200 hotels open globally, 100 hotels in Americas

Crowne Plaza Beijing Park View Wuzhou opens as 10 th Crowne Plaza hotel in Greater China

Brand hits another major milestone – 300 hotels open globally

Crowne Plaza becomes an “Official Hotel of the PGA TOUR” and an “Official Partner of BMW Motorsport”

Crowne Plaza repositioning is announced

Crowne Plaza Hotels & Resorts celebrates 30th anniversary with nearly 400 hotels open, doubling our portfolio size in ten years

A LOOK BACK AT OUR HISTORY

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2011

2013

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Crowne Plaza Hong Kong Kowloon East named “Best New Hotel in Hong Kong” at the 2013 TTG China Travel Awards

Crowne Plaza Abu Dhabi Yas Island named "Best Abu Dhabi Hotel" at the Ahlan's Best in Abu Dhabi Awards

Crowne Plaza Hotels & Resorts named “Hotel of the Year” at Roy Morgan Customer Satisfaction Awards

Crowne Plaza Changi Airport Singapore recognized with a “Readers’ Choice Award” by Conde Nast Traveler, ranking 14 on the list of Top 20 hotels in Southeast Asia

Crowne Plaza New Delhi Rohini named “India’s Leading New Business Hotel” & “India’s Leading Conference Hotel” at 2012 World Travel Awards 

IT’S LED US TO BECOME THE AWARD-WINNING PREMIUM HOTEL BRAND WE ARE TODAY

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2013

2012

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2012

THANK YOU