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#1NWebinar: Building and Managing a Strong Editorial Calendar

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Cost-conserving

Audience-capturing

Sanity-saving

Brand-enhancing

PRE-BUILD

BUILD

• What yearly events should be on

our calendar?

• Tax season; end of the fiscal

year

• What are our most important

events/announcements of the

year?

• Announcement of new Private

Equity Consultants; hosting a

conference; launch of new

website; launch of new practice

• What are the industry events we

want to be talking about this

year?

• 2016 Annual Consultants’

Conference

• IMC USA 2016 Consulting

Conference

• AMCF Global Leadership

Forum

• What are our major themes

this year as a business?

• Promote the Private Equity

practice

• What are our audiences looking to us for this year?

• Major reports and analytics

within the industry

• What is our key goal as a

business this year?• Increase business in the

Private Equity practice

••

••

POST-BUILD