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This presentation was given to members of the Chartered Institute of Marketing and The Chartered Institute of Public Relations in Northern Ireland. If you find the presentation of interest please join me on Google Plus where I share research and data to help you build capability in your organisation to support you in your journey to becoming a social business. You will find me at http://bit.ly/KrishnaDe
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13 Considerations For Digital Marketing And Social Media
Communications In 2013
Presented by Krishna De
at a briefing of The Chartered Institute of Marketing
and The Chartered Institute of Public Relations
February 2013
The Largest Demographic Online In The UK Are Over 55 71 % of the devices they bought in December 2012 were smartphones
KrishnaDe.com Source: comScore UK Digital Future in Focus 2013
Is Your Digital Marketing Mobile Ready? 74 % of users are more likely to return to a mobile site*
Almost one third of page view in the UK are from mobiles or tablets
KrishnaDe.com Source: comScore UK Digital Future in Focus 2013
Source: Search Engine Watch http://bgn.bz/sejses
Source: comScore UK Digital Future in Focus 2013
The Most Popular Social Networking Sites In The UK Are…
KrishnaDe.com
Is Pinterest Relevant For Your Organisations Goals? Note the year on year growth of these smaller social networks in the UK
15 % of US Adults Online Use Pinterest while 16% Use Twitter
Source: Pew Internet December 2012*
KrishnaDe.com Source: comScore UK Digital Future in Focus 2013
Source: Article http://bgn.bz/gppid12
Source: IBM Global CEO Study 2012
CEO’s Believe Social Media Will Become One Of The Top Two Ways To Engage Customers
(first will continue to be face to face)
KrishnaDe.com Source:: IBM Global CEO Study 2012
Your
Website
CEO’s Of The World’s Top 50 Companies Are Increasingly Engaging In Digital
Communications And Social Media
KrishnaDe.com Source: Weber Shandwick Socialising Your CEO 2013
Your
Website
What Is Your Cost Per Lead By Channel?
KrishnaDe.com Source: HubSpot State Of Inbound Marketing 2012
The Emergence Of Converged Media To Enhance Marketing Effectiveness
KrishnaDe.com Source: Converged Media Imperative Altimeter Group
Becoming A Social Enterprise Social Media Is No Longer Just About Marketing And PR
Your
Website
KrishnaDe.com Increasingly we see organisations benefit from integrating social technologies across the
organisation, enhancing organisational effectiveness and employee engagement
P.O.W.E.R
KrishnaDe.com Use the P.O.W.E.R plan to audit and evaluate how effectively
your social media activities are integrated into your marketing
Photo credit http://bgn.bz/flwindmill
1. Be Proactive To Prevent A Social Media Crisis
KrishnaDe.com Article http://bgn.bz/smp
KrishnaDe.com
2. Invest In Your Home Base Photo credit http://bgn.bz/flnest
We can benefit from social platforms but remember that they may decide
close, a recent example being Posterous http://bgn.bz/gpposterous
KrishnaDe.com Build capability in your organisation not only in formal social media
education but also in how to create relevant and engaging content
Photo credit http://bgn.bz/flcontentteam
3. Establish Your Content Team
4. Use Content Aggregation And Curation To Support Your Position Of Thought Leadership
KrishnaDe.com Article http://bgn.bz/klmmsm
5. Build An Infrastructure So You Can Communicate In Real Time
KrishnaDe.com Article http://bgn.bz/oreo
KrishnaDe.com It is essential that we plan our content marketing online and offline to
include visual elements – this will also help encourage online sharing
Photo credit http://bgn.bz/flcameras
7. Explore Opportunities For Social Commerce
KrishnaDe.com Article http://bgn.bz/gpats
8. Fully Integrate Social Customer Support Are you ready to scale your support?
KrishnaDe.com Source: Conversocial Evolving Customer Service Report 2012
KrishnaDe.com
9. Make Your Content Easy To Share Photo credit http://bgn.bz/flsharing
If you have developed great content enable it to easily be shared from your
website and using platforms that enable others to embed your content
10. Remember To Integrate Your Social Media Online And Offline
KrishnaDe.com
Article http://bgn.bz/klmmsm
Accenture Consumer Trends Study
"Within search results, information tied to verified online profiles will be ranked
higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of
remaining anonymous, then, might be irrelevance.“ Eric Schmidt, Executive Chairmain, Google
KrishnaDe.com Article http://bgn.bz/gpschmidt
11. Ignore Google At Your Peril Source: “The New Digital Age”, a new book to be released in April 2013
KrishnaDe.com Ensure your risk management and crisis management plans to take into account how you can use
social technologies both as an early warning system and to share your resulting communications
12. Integrate Digital Communications Into Your Crisis Management Plans
Photo credit http://bgn.bz/flwarning
13. Proactively Manage Your Own Digital Footprint
KrishnaDe.com As a professional in marketing or public relations we need to remember to manage
our own digital footprint and online reputation to support our career goals
If you found this of interest let’s connect
On Google Plus
where I share latest trends and research
http://bit.ly/KrishnaDe
