1,247th Blog Post On Advertising Agency Social Media
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Peter Levitan & Co. The New Business of Advertising. [email protected]| 1.541.419.2309 | www.peterlevitan.com 1 1,247th Blog Post On Advertising Agency Social Media There are over 177,000,000 results for the search phrase “advertising agency social media” on Google. There are now whole industries based on social media advice. So, in the interest of piling on… Iʼm about to add one more blog post on social media and advertising. But, before I start, lets make sure we agree on what social media is. Here is a concise definition from Dictionary.com that includes the critical object of increasing sales. Web sites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts: many businesses are utilizing social media to generate sales. Just in case you are still wavering about how much effort to put into social media… Here are 17 reasons that ad agencies should use social media as a new business tool. 1. When managed systematically, the strategic use of social media will drive inbound attention for your agency. 2. Social media will support your agency positioning and drive awareness of your thought-leadership. 3. Social media is relatively easy to create and manage. If your mother can do it, you can do it too. 4. Social media is easier to update than your agency website. 5. There are lots of platforms to choose from: Twitter, blogs, Pinterest, Facebook, LinkedIn, G+, YouTube, Tumblr, Wikipedia and SlideShare. Each has unique strategic benefits and workload -- choose carefully. More are coming. 6. You will have a corporate LinkedIn page as another agency marketing platform. All of your employees will link to it. 7. You will use social platforms for direct marketing. For example, you will use twitterʼs “@” to directly contact client prospects. 8. All social platforms, like your blog and Twitter, will be seamlessly linked together for efficiency and traffic generation. 9. Social Media is integral to the agency SEO program. After only one month, my Pinterest advertising agency website directory is appearing on the first page of Google results. 10. You will learn to use social media analytics to continuously improve your programs. 11. You will stay up to date with the evolving state of mobile social media.
1,247th Blog Post On Advertising Agency Social Media
Here are 17 reasons that ad agencies should use social media as a new business tool and 7 reasons they shouldn't.
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1. Peter Levitan & Co. The New Business of
[email protected] | 1.541.419.2309 |
www.peterlevitan.com11,247th Blog Post On Advertising Agency Social
MediaThere are over 177,000,000 results for the search phrase
advertising agency socialmedia on Google. There are now whole
industries based on social media advice. So, inthe interest of
piling on Im about to add one more blog post on social media
andadvertising.But, before I start, lets make sure we agree on what
social media is. Here is a concisedefinition from Dictionary.com
that includes the critical object of increasing sales.Web sites and
other online means of communication that are used by large groups
ofpeople to share information and to develop social and
professional contacts: manybusinesses are utilizing social media to
generate sales.Just in case you are still wavering about how much
effort to put into social mediaHere are 17 reasons that ad agencies
should use social media as a new businesstool.1. When managed
systematically, the strategic use of social media will driveinbound
attention for your agency.2. Social media will support your agency
positioning and drive awareness of yourthought-leadership.3. Social
media is relatively easy to create and manage. If your mother can
do it,you can do it too.4. Social media is easier to update than
your agency website.5. There are lots of platforms to choose from:
Twitter, blogs, Pinterest, Facebook,LinkedIn, G+, YouTube, Tumblr,
Wikipedia and SlideShare. Each has uniquestrategic benefits and
workload -- choose carefully. More are coming.6. You will have a
corporate LinkedIn page as another agency marketing platform.All of
your employees will link to it.7. You will use social platforms for
direct marketing. For example, you will usetwitters @ to directly
contact client prospects.8. All social platforms, like your blog
and Twitter, will be seamlessly linked togetherfor efficiency and
traffic generation.9. Social Media is integral to the agency SEO
program. After only one month, myPinterest advertising agency
website directory is appearing on the first page ofGoogle
results.10. You will learn to use social media analytics to
continuously improve yourprograms.11. You will stay up to date with
the evolving state of mobile social media.
2. Peter Levitan & Co. The New Business of
[email protected] | 1.541.419.2309 |
www.peterlevitan.com212. Your strategic use of social media will
help you look like an expert to your clients.You will walk the
talk.13. Do social right and you will generate positive case
histories based on yourexpertise. Im building a case right now for
my Pinterest strategy (visit myadvertising agency directory
www.pinterest.com/peterlevitan.14. You will use social to do agency
and client research. Twitter remains anuntapped resource for
following news on perspective clients.15. You will use social media
to better understand a potential clients online audienceand brand
perception.16. Your social media expertise will make you will look
smarter in pitches.17. You will undoubtedly use your social media
expertise to create award-winningprograms like Projectors Facebook
work for Intel.All is not rosy. Here are 7 reasons not to use
social media.1. Agency senior management does not really get it -
at all.2. Your agency is not capable of making an adequate time and
intellectualcommitment to marketing via social media.3. You dont
have one or more people dedicated to owning the social program
andits on-going success.4. You will be inconsistent. You really
dont want to be the agency with 4-month-oldTweets.5. You wont make
the effort to integrate your social media program into you
agencymarketing plan.6. You think that all you have to do is a
little bit of social media and youll quickly getlots of incoming
calls from prospective clients.7. You dont have a distinctive
agency positioning, message or voice to promote.Me-too messaging
wont make a dent in this space.8. You wont stand out. Just take a
look at how few advertising or digital agencyblogs are on Ad Ages
Power 150 list of influential blogs.So, what is my bottom line?Ive
used social media since the 1990s to grow companies (online
newspapers) andwebsite traffic (over 20 million users for my
SmarterChild Instant Messaging bot.However, like any effective new
business tool, the use of social media must be strategic,linked to
an expertise-based content strategy, be targeted and needs at least
weeklyoversight.Contact me.I know Ive written a lot to chew on.
Leverage this experience. Lets talk and get going onbuilding a
strategic, manageable social media program for your agency.