ADVERTISING CAMPAIGNS

BARNARDO’S

The advert there’s a baby lay down with a silver spoon in it’s mouth which represents the child being brought up with many good opportunities.

The colour is a gold which looks fancy and wealthy, giving us the impression the baby’s parents are giving it the best lifestyle they can.

The baby looks peaceful and happy.

This baby looks distressed and is crying, sweaty and looks bruised.

There is a methylated spirits bottle in it’s mouth with it is swallowing which would kill it.

The baby has a hospital tag around is wrist showing it was born very recently.

The baby has a cockroach in it’s mouth signifying the dirtiness of the living condition it awaits.

It’s crying and is distressed, again with a tag around it wrist and looks recently born.

The baby has a used syringe in it’s mouth probably used for drugs.

It’s hair looks in a dirty state.

The baby is crying and upset.

TESCO CHEROKEE

This woman is in a bear trap and lay down, relaxed and looking up at the sky.

She is wearing a brownish suit and a pink shirt with casual, comfy looking shoes.

The woman is in the woods and the central colour is brown.

The women looks in impending danger yet is very relaxed and is reading a book.

There are sharks surrounding the woman, there is known danger and the people who see this known that she will be killed.

The woman is wearing rolled up jeans and a casual , beige shirt.

The man is falling and looking at his watch to check the time, he’s wearing jeans, brown shoes and a casual, sporty jacket.

He is relaxed and calm, like he isn’t falling.

TESCO F&F